Mobile devices are taking the retail industry by storm. Retailers are increasingly embracing mobile services and applications to better engage with customers on the showroom floor and improve the customer experience. Powerful new mobile devices from smart phones to tablets enable these new marketing and sales channels. However, as business data migrates from servers, desktops and laptops to mobile devices, these systems need to be brought under the organization’s existing IT systems management strategy. For business continuity, security and compliance reasons, retail organizations need to extend the same robust IT and security policies to mobile devices.
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