Separating myth from reality: The Facts About Card-linked Incentives

Sponsored by FreeMonee
Tags: Consumer Behavior, Customer Experience, Customer Service, Loyalty Programs, Marketing
Sponsored by: FreeMonee
Type: White Paper
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Consumers are making buying decisions under an unprecedented barrage of offers from brands—discounts, coupons, buy-one-get-ones, anything and everything that brands hope will drive purchases that wouldn’t otherwise be made. But the clutter of offers is causing consumers to tune out, instead of pulling out their wallet.

At the same time consumers are being bombarded with offers, their loyalty is wavering: according to research, a retailer’s most loyal customers, which means the ones who visit at least nine times a year, spend $1.44 with competitors for every $1.00 spent with them.

Read this paper from FreeMonee to learn about five claims of card-linked incentives—and a reality check for each one.