As recent retail news clearly indicates, the economic downturn is rapidly and drastically changing consumers’ perceived needs and spending behaviors. Customers are seeking more value for their hard …

Many retailers measure customer satisfaction based solely on the point of sale, but satisfaction and loyalty are often strongly cemented – and potentially damaged – by other stages of the …

You probably already have a very good idea of what drives customer satisfaction. Customer service professionals can generally create surveys that, on the surface, might closely resemble those created …