Solving the Retail Marketers Dilemma
Oct. 10, 2012
In today’s competitive retail marketplace, those retailers who can successfully drive incremental visits are winning the fierce fight for market share. The challenge for retail marketers is to craft cost-effective strategies that have the scale to impact top-line sales. Now they no longer have to choose between scale and efficiency. Read this paper from FreeMonee to find out how using new advances in predictive analytics allows marketers to deliver customers on demand—the right customers into the store where and when they are needed. This revolutionary marketing solution will change the economics of advertising forever.
The answer to the marketer’s dilemma lies with a breakthrough approach to direct marketing that employs scale and efficiency to drive traffic without the use of discounting.
Retail - General