Assisted Selling and the Point of Decision
About the sponsor
Introduction By James Bickers, senior editor, Digital Signage Today
Chapter 1 Why customers need assistance
The rise of the "citizen royalty"
The eternal turnover dilemma
The solutions are at hand
Chapter 2 Assisting customers with self-service kiosks
Live agents
How live-assist works
Gift registry
Case study: Virgin Mobile sales-assist kiosks entice and educate customers
Case study: Sears improves in-store experience with gift-registry and product-information kiosks
Chapter 3 Assisting customers with digital signage
Customer education
In-store promotions
Case study: Koodo Mobile integrates digital signage into triggered-response display
Chapter 4 Digital signage deployment planning, from start to finish
Where to begin?
Case study: Office Max uses digital signage to sell in-store printing services
Chapter 5 Teaching employees with assisted-selling devices
Conclusion
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