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Top 10 Customer Satisfaction Survey Best Practices

 
Publication Type:
Research

Published / Updated:
March 3, 2009

You probably already have a very good idea of what drives customer satisfaction. Customer service professionals can generally create surveys that, on the surface, might closely resemble those created by survey methodologists. However, the words generally, might, and closely are crucial. Familiarity with the day-to-day needs of customers can well inform the content of a survey, but even the best intentions can have unintended consequences on question design.

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