Nike branding, store positioning drives increased sales

Nike branding, store positioning drives increased sales

Cole & Weber United worked with a host of retailers to uniquely support products across the Nike portfolio. For basketball, they supported the Nike brand value of authenticity in a way that increased sales during the critical basketball season.

Reviving the cult of a once-iconic brand

Reviving the cult of a once-iconic brand

In the 1980s, Colt 45 was legendary. However, over time, Colt 45 was trumped by the proliferation of new brands, beers, liquors and new age beverages that flooded the market. Cole & Weber United’s opportunity was reinterpreting Colt’s rich heritage...

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