Cole & Weber United worked with a host of retailers to uniquely support products across the Nike portfolio. For basketball, they supported the Nike brand value of authenticity in a way that increased sales during the critical basketball season.
In the 1980s, Colt 45 was legendary. However, over time, Colt 45 was trumped by the proliferation of new brands, beers, liquors and new age beverages that flooded the market. Cole & Weber Uniteds opportunity was reinterpreting Colts rich heritage...
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