The benefits of tracking traffic and measuring conversion rates in retail stores have long been established and are now widely considered fundamental in retailing.
Your sensors are installed and the data reports are starting to flow. How hard could it be? Organizational trust in your traffic data is critical if your program is to be a success. Yet getting clean, accurate, reliable data is not as simple as it looks.
Not sure your traffic data is giving you any actionable, money-making insights? You know that without data to inform and measure your decisions you are relying on educated guesses. But endless data feeds and charts are making everything seem so overwhelmingly complicated.
Do you and your staff have the right tools to improve sales? No single metric defines the retail category as much as comp-store sales. But if this is the only tool in your toolkit, you and your team may be wasting effort because of misleading and incomplete information.
Yankee Candle is the leading designer, manufacturer, wholesaler and retailer of premium scented candles. The company sells its products through a vast wholesale network and at more than 600 company owned retail stores.
Headquartered in Richmond Hill, Ontario, Staples Canada and has more than 14,000 employees and over 330 stores nation-wide. The retailer makes it easy for businesses to make more happen through its world-class retail, online and delivery capabilities.
The leader in the tween apparel category, Justice & Brothers operates 1,000 stores in malls and shopping centers throughout North America. The stores offer apparel, sleepwear, swimwear, lifestyle, accessories, and personal care products for girls and boys between the ages of 7-14.
A member of the World Fair Trade Organization (WFTO), Ten Thousand Villages is the oldest and largest Fair Trade organization in North America, selling artisan-crafted personal accessories, home decor and gift items from around the globe.
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