Storytelling is key to boosting customer experience and profit

The most common tendency with retailers is to simply give the facts about a product or service without really telling a story about them. Panelists at the ICX Summit addressed this topic and how to create profitable narratives.

Customer experience is defined at new levels during ICX Summit 2017

When brands, retailers and digital experience providers met at the 2017 ICX Summit in Dallas the focus was on defining “what works” to maximize CX approaches.

Neiman Marcus embracing innovative tech from the front door to the dressing room

From the minute a shopper walks into the new Fort Worth, Dallas-based Neiman Marcus, digital technology is nearby. Here’s the scoop on how the retailer's iLab is developing and designing innovations that are driving a robust customer experience.

'Interesting times' highlight ICX Summit 2017

Brands really can't treat any of their customers like they're all alike anymore, not just the millennials, especially now that the technology is available to enable brands to treat them all more and more like individuals.

Interactive Customer Experience: The start of a daunting, yet exciting journey

The ICX Summit, held by the ICX Association last week in Dallas, gave retailers and interactive technology players a chance to learn why companies have to share information both internally and externally to meet the demands of today's 'connected' shopper.

ICX Summit: Speakers, keynotes are all 'A-list'

A lineup of kiosk experts will share their insights at the ICX Summit June 5-7, offering a bird's eye view of what's in store for interactive customer engagement.

ICX Association extends entry deadline for annual Elevate Awards

Nomination deadline for the Association's annual awards has been extended to April 3.

10 'Big Ideas' from ICX Summit 2016

Take a run through this Top 10 list of some of the most thought-provoking and attention-grabbing ideas highlighted at the recent Interactive Customer Experience Summit 2016.

ICX Association kicks off Symposium series in Atlanta

The two-day event aims to help B2C brands prepare for the next generation of computing technology, which promises to deliver the capability to engage and understand customers on a one-to-one basis, according to an announcement from the association.

ICX Symposium: Chick-fil-A, Fiserv, HomeDepot.com execs set to talk future of CX

The ICX Symposium in Atlanta later this month will feature a keynote address from three friends, executives at major brands, talking about the future of customer experience. ICX Association head Scott Slucher interviewed the trio about what to expect.

ICX Symposium: The future of customer experience is coming fast

With the Interactive Customer Experience Association set to host 'Inflection Point: The Future Tech of Customer Experience,' aimed at getting B2C brands ready for the future of customer engagement tech, we talked to the Association's executive director about what to expect.

ICXSummit15: From scavenger hunt to Skydeck, the highlight reel

From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit, held June 28-30 at the Sofitel Chicago Water Tower.

Shell Fuel Rewards kiosk wins 'Best Retail Deployment' at the ICX Association Awards

The Shell Fuel Rewards kiosk program, developed by Frank Mayer and Associates, recently won an award for Best Retail Deployment at the ICX Association Industry Excellence Awards.

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