The most common tendency with retailers is to simply give the facts about a product or service without really telling a story about them. Panelists at the ICX Summit addressed this topic and how to create profitable narratives.
When brands, retailers and digital experience providers met at the 2017 ICX Summit in Dallas the focus was on defining “what works” to maximize CX approaches.
From the minute a shopper walks into the new Fort Worth, Dallas-based Neiman Marcus, digital technology is nearby. Here’s the scoop on how the retailer's iLab is developing and designing innovations that are driving a robust customer experience.
Brands really can't treat any of their customers like they're all alike anymore, not just the millennials, especially now that the technology is available to enable brands to treat them all more and more like individuals.
The ICX Summit, held by the ICX Association last week in Dallas, gave retailers and interactive technology players a chance to learn why companies have to share information both internally and externally to meet the demands of today's 'connected' shopper.
A lineup of kiosk experts will share their insights at the ICX Summit June 5-7, offering a bird's eye view of what's in store for interactive customer engagement.
Nomination deadline for the Association's annual awards has been extended to April 3.
Take a run through this Top 10 list of some of the most thought-provoking and attention-grabbing ideas highlighted at the recent Interactive Customer Experience Summit 2016.
The two-day event aims to help B2C brands prepare for the next generation of computing technology, which promises to deliver the capability to engage and understand customers on a one-to-one basis, according to an announcement from the association.
The ICX Symposium in Atlanta later this month will feature a keynote address from three friends, executives at major brands, talking about the future of customer experience. ICX Association head Scott Slucher interviewed the trio about what to expect.
With the Interactive Customer Experience Association set to host 'Inflection Point: The Future Tech of Customer Experience,' aimed at getting B2C brands ready for the future of customer engagement tech, we talked to the Association's executive director about what to expect.
From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit, held June 28-30 at the Sofitel Chicago Water Tower.
The Shell Fuel Rewards kiosk program, developed by Frank Mayer and Associates, recently won an award for Best Retail Deployment at the ICX Association Industry Excellence Awards.
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