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Accurately measuring ROI for digital signage is critical both to justify the investment your business is making with a digital signage network and to make any adjustments to the deployment, content or other variables to maximize your network's impact once it's operational. Measuring ROI can also be complex.
In this constantly connected age, stores work to grab customers’ attention through digital signage. In addition to being eye-catching, it can increase customer spend and store revenue. Read how in this digital signage byline.
Digital chiefs from legacy and new brands share insight, advice, tips and strategy when it comes to designing the store with digital in mind.
Retailers large and small have long relied on in-store advertising and signage to attract customers, promote individual products and product lines, and highlight sales and other offers.
When considering a kiosk deployment, it’s not only important to think about the individual components, but how they’ll work together.
Richard Ventura, vice president of business development and solutions for Director-level ICX Association member NEC Display Solutions of America, talks about his company and its involvement with the association and with ICX technologies.
As the digital space of your market becomes more sophisticated, available projector technology needs to be more sophisticated too.
NEC Corp. of America debuted a slew of new tools at the January NRF BIG Show and the hardware, software and services are focused on helping retailers with data, communications and productivity.
Digital signage and dynamic place-based media expert inundated by the digital flood at this year's National Retail Federation show.
For the first time since STORES Media began reporting on the Top 100 largest retailers in America, Amazon.com has joined the ranks of the 10 largest companies, rising to No. 9 from 11 last year.
Attendees made good use of social media at this year's BIG Show.
At this year's Retail Customer Experience Executive Summit, Tricia Murphy of NEC led a table discussion on interactive guest experiences. Here is her brief recap of the table's takeaways.
FUTURESoftware Ltd. has announced plans to exhibit at this year's NEC Showcase, set for May 16 in London. According to a news release, in the broadcast zone, the company will show a mock-up of a broadcast TV studio with a...
The location-based media company Scala will showcase transportation, retail and digital out-of-home solutions during next week's fifth annual NEC Display Solutions Showcase in London. According to a news release, in the retail zone Scala will showcase its intelligent point-of-sale signage,...
NEC Display Solutions of America's Rich Ventura talked new retail solutions, inclulding NEC's new V552 LED edge-lit mid-range commercial display that can be deployed "pretty much anywhere in a retail environment," at this year's NRF BIG Show in New York...
NEC Display Solutions of America's Rich Ventura talks new solutions, inclulding its new V552 LED edge-lit mid-range commercial display that can be deployed "pretty much anywhere in a retail environment," at this year's NRF BIG Show in New York City.
Facial recognition technology is making its way from retailers in Japan to North American shopping malls, according to an article on cba.ca. NeoFace is a face detection engine, created by IT developer NEC, that estimates the age and gender of...
YCD Multimedia, a global provider of smart digital media solutions to the retail business world, announced that Diesel, designers of high-end, ready-to-wear fashion apparel, has selected YCD's high-impact MuVi Wall solution to manage and control a six-screen video wall at...
Retailers have to get smart when it comes to digital signage placement.
CETW rolls into the city by the bay this week, showcasing kiosks, digital signage and customer-engaging tech.