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How Measuring ROI for Digital Signage Accurately is Critical

How Measuring ROI for Digital Signage Accurately is Critical

Accurately measuring ROI for digital signage is critical both to justify the investment your business is making with a digital signage network and to make any adjustments to the deployment, content or other variables to maximize your network's impact once it's operational. Measuring ROI can also be complex.

One-Stop Shop: Increase Customer Spend and Add Revenue Streams with Digital Signage

One-Stop Shop: Increase Customer Spend and Add Revenue Streams with Digital Signage

In this constantly connected age, stores work to grab customers’ attention through digital signage. In addition to being eye-catching, it can increase customer spend and store revenue. Read how in this digital signage byline.

Making the Move to Immersive Retail

Making the Move to Immersive Retail

Retailers large and small have long relied on in-store advertising and signage to attract customers, promote individual products and product lines, and highlight sales and other offers.

Interactive Kiosks from the Hardware to the Software

Interactive Kiosks from the Hardware to the Software

When considering a kiosk deployment, it’s not only important to think about the individual components, but how they’ll work together.

[Infographic] Laser Projectors in Digital Signage

[Infographic] Laser Projectors in Digital Signage

As the digital space of your market becomes more sophisticated, available projector technology needs to be more sophisticated too.

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Intel's Christie Rice talks customer experience, digital innovations