How do you get the right data at the right time?

Amazon's success proves that those who understand their customers at a deep level will win. At a panel at the recent ICX Summit, Eric Schongalla, manager of retail systems at Carhartt, and Roger Starkweather, senior VP of sales and experiences at OpenEye Global, discussed how businesses can utilize data analytics and personalization.

Data analytics hold the key to understanding and guiding the retail customer

Interactive technology promises a wealth of insights on customer behavior, but retailers need to have a plan for deploying the technology and glean insights from data analytics.

Retailers craft 'phygital' solutions

Retailers are starting to bridge the gap between physical and digital to create phygital solutions. Two panelists spoke about this development at this year's ICX Summit.



Webinar: Creating emotional connections through immersive digital experiences

Organizations today have an opportunity and responsibility to engage consumers with digital communications that create emotional connections between customers and brands through immersive encounters we call “digital experiences.”

Top customer experience tech honored at ICXSummit15

The ICX Association earlier this week handed out its 2015 Excellence Awards to 14 winners in the categories of digital signage, kiosk and self-service and mobile, as applied across many vertical markets.

Create powerful retail experiences with digital signage

Digital signage helps retailers create immersive retail experiences for shoppers that can increase sales and improve ROI.

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