Scala creates intelligent digital signage solutions that move products, consumers, and sales metrics. Scala solutions improve brand loyalty, optimize customer experience, and reinforce business objectives.

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Using Analytics to Get the Most Out of Digital Signage

Digital signage offers a great deal of promise, but how do you know if it's delivering?

Fighting Showrooming with Digital Technology

Supplementing the physical channel with the digital one can offer retailers an advantage over online-only stores.

Whitepaper: Analysis of Successful Digital Signage Networks

In a world full of Tivos, where viewers get a fiendish pleasure out of zapping commercials at every chance, it’s not the same old game for Madison Avenue anymore. The fragmentation of mass media is forcing advertisers to chase an ever-diminishing slice of what once was a pretty simple mass market.

Visiting Burger King in Germany Becomes a Multimedia Experience

BURGER KING Deutschland has equipped its restaurants with plasma displays and interconnected its individual restaurants via a communications network. With its very own TV channel, the King Channel, and a digital menu board, BURGER KING(R) has not only made its...

Digital Communication at Your Service on Your Road Trip

The German Autobahn welcomes many drivers and is the world`s third longest network of high quality highways. If you are one of the 500 million travelers who annually visit these roads, you have surely seen many Tank & Rast locations.

Scala Inc. Deal with Fortune 500 petroleum Giant StatoilHydro of Norway

StatoilHydro is an integrated technology-based international energy company primarily focused on upstream oil and gas operations. Ranked #70 on the Fortune 500 list StatoilHydro is the 13th largest petroleum company in the world.

Innovative Interactive Shopping Experience Boosts Average Order Value in Mobile Phone Store

In Belgian Antwerp, Telenet Mobile has introduced a brand new, highly innovative shopping concept. Experience is key in the Telenet mobile store. Consumers can make use of various types of assistance to help them choose the right communication devices, mobile phone plans, and accessories.

Digital signage puts the power into “power shopping”

Looking to maximise its assets at the London shopping centre, Westfield’s Brand Partnership Division looked for a world class digital signage network to complement the scale of the site and the consistently high number of domestic and international visitors.

Leading Telecommunications Provider in the Netherlands Increases Sales with Dynamic In-Store Messaging

In 2008, KPN knew it was time to change the retail strategy in its KPN Primafoon stores when the company found itself facing several challenges: perceived long waiting times in the stores, a low conversion rate, low revenues per customer and a low in-store representation of the core customer focus group (25- to 40-years olds).

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