Mobile devices have led to tech-savvy shoppers who may know more about your products than your sales associates. By empowering associates with mobile devices, retailers can increase customer interaction and enhance service while also making the most of a stores inherent assets physical inventory and trained sales personnel.
Starmount Connect provides an open shopper engagement platform that helps you deliver a more positive customer experience and save the in-store sale. Through Connect, sales associates and customers can use any device to access comprehensive, product-related information from the Web...
At this early stage in the smart mobile device revolution it is fair to ask some hard-nosed questions. After all, a great deal of time and money will likely be devoted to mobile platform projects in coming years and these need to be justified. So, based on my interviews with retailers and internal research, here goes a mobile retailing Q&A;.
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