Macy's buys Story, founder now brand experience officer

Macy's has a new story to tell courtesy of acquiring Story, a New York-based retailer that changes its store design and merchandise every four to eight weeks. A press release on the acquisition did not disclose financial terms, but Story Founder Rachel Shechtman is now Macy’s brand experience officer, according to a MarketWatch report.

Authenticity, change big focus points for retail start-up entrepreneurs

Authenticity, change big focus points for retail start-up entrepreneurs

While five company founders sell everything from beauty products and pizza to retail items and ice cream, they share similar goals when it comes to delivering the next-generation retail customer experience.

Forgoing clicks and betting on bricks: What's the story?

Forgoing clicks and betting on bricks: What's the story?

NYC-based Story and the five ways it beats e-tailers.

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