Frank Mayer & Associates, Inc. | POP Display | Manufacturer

Retail space is limited which created a significant challenge for an experiential retailer like Cabela’s. This unique in-store display maximized space by blending physical product with cutting edge technology to elevate this one-of-a-kind consumer experience only found in Cabela’s stores.

The state-of-the-art display guides consumers through hundreds of firearms in an immersive 55-inch touch screen display. Never before have customers had the ability to interact and compare models side-by-side in an intuitive environment.

The display is truly unique in the sporting goods industry, but the most innovative detail is how it’s all packaged into one seamless firearms experience that appeals to everyone from the first time participant to the seasoned pro.

Features of the displays include:

  • Instructional video
  • Interactive product selection assistance
  • Physical product storage and locked access

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