Innovation is the life blood of any successful business; without it, companies cease to offer brands, products, services and experiences that delight their customers. Eventually, companies that don't disrupt themselves with their own innovation get disrupted out of existence by more innovative players.
There is a huge emerging Latino wave “Multiculturizing” America that will also change the mainstream market in the U.S. Latinos represent a massive $1.3 trillion in purchasing power and 56% of US population growth.
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