Bradley Cooper is a Technology Editor for DigitalSignageToday.com. His background is in information technology, advertising, and writing.www
Clicks aimed to deliver a better customer experience that informed distracted customers. With a digital signage solution, the retailer was able to boost dwell time and sales.
Digital Signage Today Editor Bradley Cooper encounters a Walmart shelf-edge display that failed to get its message across. Instead of a heartwarming holiday video, it delivered a buffering, stuttering mess.
The most common tendency with retailers is to simply give the facts about a product or service without really telling a story about them. Panelists at the ICX Summit addressed this topic and how to create profitable narratives.
Amazon's success proves that those who understand their customers at a deep level will win. At a panel at the recent ICX Summit, Eric Schongalla, manager of retail systems at Carhartt, and Roger Starkweather, senior VP of sales and experiences at OpenEye Global, discussed how businesses can utilize data analytics and personalization.
Media outlets often make the mistake of stereotyping millennials either as lazy, entitled, antiestablishment types who can’t stop taking selfies, or as clever, socially conscious adults. Both stereotypes fail consider the full spectrum of the millennial demographic.
The donut quick service restaurant changed things up by replacing static signs with digital signage. The goal was simple: Boost the customer experience.
November is a prelude to winter, the holiday season and the final month of the year. This month, our top articles also examined key market trends that may revolutionize the kiosk industry.
Finding the correct space for your retail kiosk can be a challenge. This means you have to become skilled at finding ways to make your kiosk stand out.
A report by Capgemini Group, consulting and technology company, has found that most loyalty programs do not meet the needs of customers nor do they actively engage consumers.
International developer Intel appears to be engaging the world of cryptocurrency with a job listing for a cryptocurrency researcher. According to the job posting, the primary job of the candidate would be to, "Investigate hardware and software capabilities that advance the performance, robustness, and scalability of open, decentralised ledgers."
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