Bradley Cooper

Bradley Cooper is a Technology Editor for DigitalSignageToday.com. His background is in information technology, advertising, and writing.

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South African retailer delivers digital journey boasting digital signage

South African retailer delivers digital journey boasting digital signage

Clicks aimed to deliver a better customer experience that informed distracted customers. With a digital signage solution, the retailer was able to boost dwell time and sales.

Walmart digital signage delivers broken content

Walmart digital signage delivers broken content

Digital Signage Today Editor Bradley Cooper encounters a Walmart shelf-edge display that failed to get its message across. Instead of a heartwarming holiday video, it delivered a buffering, stuttering mess.

Storytelling is key to boosting customer experience and profit

Storytelling is key to boosting customer experience and profit

The most common tendency with retailers is to simply give the facts about a product or service without really telling a story about them. Panelists at the ICX Summit addressed this topic and how to create profitable narratives.

How do you get the right data at the right time?

How do you get the right data at the right time?

Amazon's success proves that those who understand their customers at a deep level will win. At a panel at the recent ICX Summit, Eric Schongalla, manager of retail systems at Carhartt, and Roger Starkweather, senior VP of sales and experiences at OpenEye Global, discussed how businesses can utilize data analytics and personalization.

Identifying the millennial 'tribes'

Identifying the millennial 'tribes'

Media outlets often make the mistake of stereotyping millennials either as lazy, entitled, antiestablishment types who can’t stop taking selfies, or as clever, socially conscious adults. Both stereotypes fail consider the full spectrum of the millennial demographic.

Dunkin' Donuts delivers digital signage customer experience

Dunkin' Donuts delivers digital signage customer experience

The donut quick service restaurant changed things up by replacing static signs with digital signage. The goal was simple: Boost the customer experience.

KMC November Top 5: Prelude to the future

KMC November Top 5: Prelude to the future

November is a prelude to winter, the holiday season and the final month of the year. This month, our top articles also examined key market trends that may revolutionize the kiosk industry.

Discovering the best tactics for your retail kiosk

Discovering the best tactics for your retail kiosk

Finding the correct space for your retail kiosk can be a challenge. This means you have to become skilled at finding ways to make your kiosk stand out.

Capgemini report finds modern loyalty programs insufficient and ineffective

A report by Capgemini Group, consulting and technology company, has found that most loyalty programs do not meet the needs of customers nor do they actively engage consumers.

Intel lists job opening for cryptocurrency researcher

International developer Intel appears to be engaging the world of cryptocurrency with a job listing for a cryptocurrency researcher. According to the job posting, the primary job of the candidate would be to, "Investigate hardware and software capabilities that advance the performance, robustness, and scalability of open, decentralised ledgers."

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Surviving the retail revolution: 2018 will be a wild ride