Bryan Pearson Bryan Pearson is President and CEO of LoyaltyOne Inc. and the author of the best-selling book The Loyalty Leap: Turning Customer Information into Customer Intimacy. www
From the tangible value of data assets to stealth pricing, loyalty programs can offer retailers many advantages that are little understood. Here are nine aspects of loyalty marketing that retailers may not know.
A recent act of kindness by Zappos has some wondering if it could spin its reputation for feel-good experiences into a marketing tool.
Supermarket chain H-E-B’s plan to give workers a stake in the company hints at technological capabilities that enable retailers to better compensate their workers.
Walmart’s recent attempt to reduce shelf stock has vendors concerned, but the greater consideration should be applied to shoppers. Walmart may be doing so, as it appears to be relying more heavily on greater amounts of reliable data. Here, a closer look at how data can help
Youth comes but once, but if you are a retailer, it comes continuously. As Macy's continues its three-year strategy to appeal to teen shoppers, a flagship effort presents further opportunities for its rewards initiatives.
REI’s daring decision to close its doors on Black Friday represents the latest effort in the broadening movement of conscientious consumerism. The hitch for such organizations is balancing their desire to live a chosen mission while also making a living. How REI, Ten Thousand Villages and others do it, and why some fail.
Retailers need to recognize the event of back-to-school shopping has changed. It’s no longer a mother-child outing shaped by retailers. Now students are fashion influencers through a crop of well-watched blogs.
Like a smattering of rhinestones on a pair of skinny jeans, Old Navy has emerged as the unexpected sparkle in Gap Inc.’s performance.
Grocery retailers, armed with unprecedented levels of insights and technology, have the opportunity to provide consumers with the experiences and products they demand.
Living mannequins have their place, but few events translate to pure retail progress like a pair of Louboutins arriving by Uber, writes RCE blogger Bryan Pearson.
The price of retail success will never be found on a tag. It will be registered with the emotions of the consumer as she leaves the store.
While Lululemon left little to the imagination with its see-through yoga pants crisis two years ago, the active wear chain has applied much imagination to its menswear, which could create renewed energy.
Once again, one of the latest trends in U.S. retail is following that of Europe, and even the world. Like shifting hemlines and boot heights, the launch of the Plenti coalition loyalty program by American Express comes after the same movement has been embraced, particularly among retailers, globally.
If colas and coats can claim one thing in common it is this: Two of the best-known makers of each are trying to transform the historic into meteoric through the clever use of digital marketing.
Whole Foods is enjoying the fruits of its marketing labor these days, but its long-term success may rely more on its affinity for workers than affinity with shoppers.
When most people think of Barcelona, the first features that come to mind are its unusual architecture, rich history and Catalan cuisine. But the area is also home to a burgeoning class of "citi-sumers" who are fueling a vibrant and innovative retail resurgence.
There are many things a loyalty marketing platform can resolve for a brand, but as Target recently demonstrated with its expensive failure in Canada, it cannot rebuild a weak foundation.
Who knows? Someone may be watching.
It took Scrooge three ghosts and a long night to become a charitable man. For many loyalty marketers, it only requires the spirit of competition.
Apple Pay diminishes the ability to track shopper behavior. This is among the reasons that some major retailers are not accepting it.