Bryan Pearson Bryan Pearson is President and CEO of LoyaltyOne Inc. and the author of the best-selling book The Loyalty Leap: Turning Customer Information into Customer Intimacy. www
When most people think of Barcelona, the first features that come to mind are its unusual architecture, rich history and Catalan cuisine. But the area is also home to a burgeoning class of "citi-sumers" who are fueling a vibrant and innovative retail resurgence.
There are many things a loyalty marketing platform can resolve for a brand, but as Target recently demonstrated with its expensive failure in Canada, it cannot rebuild a weak foundation.
Who knows? Someone may be watching.
It took Scrooge three ghosts and a long night to become a charitable man. For many loyalty marketers, it only requires the spirit of competition.
Apple Pay diminishes the ability to track shopper behavior. This is among the reasons that some major retailers are not accepting it.
Gamification is among the buzziest trends in loyalty marketing these days, and while it can be a compelling tool for early engagement, its effectiveness depends on the nimbleness of the hands behind the game.
Yes2You Rewards is a currency-neutral customer loyalty program that rewards at a rate of 5 percent on spending in-store and online. The Wisconsin-based department store chain operates 1,163 stores in 49 states.
Do bricks and mortar cost more than bytes and channels? For Macy's, the question may not matter as much as whether the two investments, combined, sell more sweaters, suits and shoes.
It is a business practice so long-standing it is practically a cliché. Companies fall all over themselves to woo new customers, but once they get them, they have no idea how to make them profitable.
Walmart created some buzz when it announced plans to personalize its online shopping experience, but the news failed to address the white elephant that is Walmart's cornerstone: those big stores.
Psychology 101 meets loyalty marketing.
The boutique hotel chain, long known for delivering personalized experiences, has reincarnated its loyalty program, InTouch, to one that better reflects the kinds of relationships it strives for with its guests.
The beauty giant, whose luxury brands include Lancôme, Giorgio Armani and Kiehl’s, has recently unveiled Makeup Genius, an app that redefines digital engagement as finely as a charcoal liner.
In the rush to Big Data, don't overlook the data you already have. Like small faults, little findings can result in seismic shifts.
People buy at Whole Foods because it stands for more than food, so simply dropping prices doesn’t solve its perception issue.
Owning new things is supposed to give us pleasure, but the process of acquiring them can come with pressure.
For a lot of loyalty program members today, getting to gold is a treasure hunt, and only the program operator holds the map. Almost one-third of consumers do not know which tier they belong to in the loyalty program they...
Lancôme, the luxury maker of cosmetics, skincare and fragrances including Poême, is versing itself in social media loyalty. The French beauty brand on April 21 launched a social media-heavy program, Elite Rewards, which rewards members for their social media engagement and purchases.
When it comes to competing against low-priced giants, specialty shops should ignore the specials and focus on the personals. This is among the key findings of a recent report by LoyaltyOne, "Four Ways to Win for Independent Retailers." The study...
From one-to-one to peer-to-peer, the relationship between consumer and brand has been tipping over the past few years, and the consumer is the one gaining scale. I first saw the makings of this transition two years ago, while writing my...