Chris Allen
Chris Allen, director of Demand Generation, joined Vantiv Integrated Payments (formerly Mercury Payment Systems) in 2014 tasked to create merchant demand for the channel. He has over a decade of marketing leadership experience as an entrepreneur and executive within the point-of-sale space. wwwView Chris Allen's profile on LinkedIn

Making data-driven decisions with your POS

Making data-driven decisions with your POS

Three questions to ask of your business to understand how to leverage POS data for a competitive advantage.

11 compelling mobile stats every retailer should pay attention to

11 compelling mobile stats every retailer should pay attention to

Whether you're operating on an e-commerce platform, in a store or both, you will improve your retail business when you pay attention to key facts and stats about online shopping. The thing is, today's customer rarely walks into a store...

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