Christopher Hall

Christopher is the managing director of the Interactive Customer Experience Association and former editor of DigitalSignageToday.com. A longtime freelance writer and reporter, he's bringing a fresh perspective and critical take on the industry.

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'New wave' retail is starting to crest

'New wave' retail is starting to crest

For many analysts, observers and pundits, the Sears story serves as a kind of moral or object lesson to Amazon. But ICXA Managing Director Christopher Hall also see the Sears story as a fascinating reverse-parallel to what seems to be going on in a bigger-picture sense in retail today, with a bit of a twist.

'Interesting times' highlight ICX Summit 2017

'Interesting times' highlight ICX Summit 2017

Brands really can't treat any of their customers like they're all alike anymore, not just the millennials, especially now that the technology is available to enable brands to treat them all more and more like individuals.

10 reasons to attend the 2017 ICX Summit

10 reasons to attend the 2017 ICX Summit

If you are responsible for improving customer engagement for your organization, here are 10 reasons you should make your way to Texas for the ICX Summit.

10 'Big Ideas' from ICX Summit 2016

10 'Big Ideas' from ICX Summit 2016

Take a run through this Top 10 list of some of the most thought-provoking and attention-grabbing ideas highlighted at the recent Interactive Customer Experience Summit 2016.

ICX Symposium: The future of customer experience is coming fast

ICX Symposium: The future of customer experience is coming fast

With the Interactive Customer Experience Association set to host 'Inflection Point: The Future Tech of Customer Experience,' aimed at getting B2C brands ready for the future of customer engagement tech, we talked to the Association's executive director about what to expect.

Coca-Cola taps digital signage to find out 'What's in a Name?' in Times Square

Coca-Cola taps digital signage to find out 'What's in a Name?' in Times Square

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.

ICXSummit15: From scavenger hunt to Skydeck, the highlight reel

ICXSummit15: From scavenger hunt to Skydeck, the highlight reel

From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit, held June 28-30 at the Sofitel Chicago Water Tower.

Top customer experience tech honored at ICXSummit15

Top customer experience tech honored at ICXSummit15

The ICX Association earlier this week handed out its 2015 Excellence Awards to 14 winners in the categories of digital signage, kiosk and self-service and mobile, as applied across many vertical markets.

Under Armour boosts customer experience with digital signage in new Chicago store

Under Armour boosts customer experience with digital signage in new Chicago store

Athletic apparel and gear retailer Under Armour recently opened the doors of its newest specialty retail location on Chicago's Magnificent Mile – and the new space is a high-tech wonderland.

UGG brings interactive signage to new concept store

UGG brings interactive signage to new concept store

The first-ever UGG Australia technology-driven concept store opened last month in the Washington, D.C., metropolitan area, featuring interactive digital signage touchscreens and giving shoppers the ability to customize their favorite styles.

Shazam coming to 200 shopping malls

Shazam coming to 200 shopping malls

The Shazam mobile app will now bring shoppers and advertisers even closer together at ground zero for the retail experience, the shopping mall, via digital signage.

Roundtable: Experts talk digital customer engagement

Roundtable: Experts talk digital customer engagement

Four digital signage and in-store merchandising experts talk about the customer engagement challenges facing retailers ahead of this year's DSA event.

'Tis the season for digital signage at Saks Fifth Avenue

'Tis the season for digital signage at Saks Fifth Avenue

Digital signage is playing a leading role in this year's Saks Fifth Avenue holiday display in New York City.

Using the smartphone 'key' to get to shoppers' wallets

Using the smartphone 'key' to get to shoppers' wallets

A survey highlights the importance of smartphones this holiday season and how in-store media can activate smartphone shoppers.

Organizers cancel CETW 2013 Vegas show, focus solely on NYC

Organizers cancel CETW 2013 Vegas show, focus solely on NYC

Growing the NYC show will be the priority of CETW organizers in 2013.

CETW12: 5 Things to look for at CETW NYC

CETW12: 5 Things to look for at CETW NYC

CETW in New York City is set to open; here's what to look for this year.

Retail, restaurants drive big business with loyalty programs

Retail, restaurants drive big business with loyalty programs

Loyalty programs offer a way to build relationships with customers, and gather mission critical insight into their behavior.

Is the future of digital signage for sale, retail?

Is the future of digital signage for sale, retail?

LG has inked a deal to offer a turnkey digital signage solution aimed at SMBs in a retail electronics chain.

Retail tech heats up to beat holiday shopping lockdown

Retail tech heats up to beat holiday shopping lockdown

Behind-the-scenes prep for the holidays is underway, with digital signage and engagement tech on the upswing.

Vending machine 2.0 serves up snacks and personalized digital signage ads (Video)

Vending machine 2.0 serves up snacks and personalized digital signage ads (Video)

A digital signage advertising and vending kiosk uses Intel's AIMS analytics to target ads and offerings to consumers.

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