Christopher is the managing director of the Interactive Customer Experience Association and former editor of DigitalSignageToday.com. A longtime freelance writer and reporter, he's bringing a fresh perspective and critical take on the industry.www
For many analysts, observers and pundits, the Sears story serves as a kind of moral or object lesson to Amazon. But ICXA Managing Director Christopher Hall also see the Sears story as a fascinating reverse-parallel to what seems to be going on in a bigger-picture sense in retail today, with a bit of a twist.
Brands really can't treat any of their customers like they're all alike anymore, not just the millennials, especially now that the technology is available to enable brands to treat them all more and more like individuals.
If you are responsible for improving customer engagement for your organization, here are 10 reasons you should make your way to Texas for the ICX Summit.
Take a run through this Top 10 list of some of the most thought-provoking and attention-grabbing ideas highlighted at the recent Interactive Customer Experience Summit 2016.
With the Interactive Customer Experience Association set to host 'Inflection Point: The Future Tech of Customer Experience,' aimed at getting B2C brands ready for the future of customer engagement tech, we talked to the Association's executive director about what to expect.
Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.
From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit, held June 28-30 at the Sofitel Chicago Water Tower.
The ICX Association earlier this week handed out its 2015 Excellence Awards to 14 winners in the categories of digital signage, kiosk and self-service and mobile, as applied across many vertical markets.
Athletic apparel and gear retailer Under Armour recently opened the doors of its newest specialty retail location on Chicago's Magnificent Mile – and the new space is a high-tech wonderland.
The first-ever UGG Australia technology-driven concept store opened last month in the Washington, D.C., metropolitan area, featuring interactive digital signage touchscreens and giving shoppers the ability to customize their favorite styles.
The Shazam mobile app will now bring shoppers and advertisers even closer together at ground zero for the retail experience, the shopping mall, via digital signage.
Four digital signage and in-store merchandising experts talk about the customer engagement challenges facing retailers ahead of this year's DSA event.
Digital signage is playing a leading role in this year's Saks Fifth Avenue holiday display in New York City.
A survey highlights the importance of smartphones this holiday season and how in-store media can activate smartphone shoppers.
Growing the NYC show will be the priority of CETW organizers in 2013.
CETW in New York City is set to open; here's what to look for this year.
Loyalty programs offer a way to build relationships with customers, and gather mission critical insight into their behavior.
LG has inked a deal to offer a turnkey digital signage solution aimed at SMBs in a retail electronics chain.
Behind-the-scenes prep for the holidays is underway, with digital signage and engagement tech on the upswing.
A digital signage advertising and vending kiosk uses Intel's AIMS analytics to target ads and offerings to consumers.