Clare Evans Clare Evans is the Marketing Executive for Green Room; one of the UKs leading retail design agencies specialising in store design, retail strategy and experiential design. www
Good brand experiences are what keep customers coming back for more, but bad experiences can take a lifetime to erase.
Unlike ever before, brands can build up a truly accurate picture of their individual customers, as well as overall demographics.
Making up a fourth of the population and responsible for over $600 billion in annual marketplace spending, it is little wonder that retailers are racing to win the trust — and cash — of the millennial shopper. Born between 1980 and 2000, the millennial is perhaps the most talked about generation in retail. They are also the poorest.
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