Doug Stephens Retail futurist, Doug Stephens is an in-demand speaker for private and public sector audiences across North America on the mega-trends shaping a new era of retailing and consumerism. His thinking has influenced many of North America's best-known brands. Doug is a regular guest expert on the CTV television series App Central TV and media contact on trends in the retail landscape. www
If our data is currency, who's the bank? It's a question that every brand and retailer should be giving serious thought to. Those who don't may soon find themselves on the outside looking in at a data-centric economy that has moved on without them. But before we get to that, I should back up for a minute. Everyone wants our consumer data.
Like most people, at least a half-dozen times a day I consult Google for answers. Some of what I search for is trivial, "bet-settling" sort of stuff but there are also times I need more comprehensive, substantive or complex pieces of information for research.
2013 was another year of incredible change in the retail industry. From economics and demographics to media and technology, disruption came at retailers from all directions.
Analysts and consumers alike are becoming increasingly accustomed to Amazon's announcements of bold and daring new projects. Most recently it was the Jeff Bezos' 60 Minutes bombshell in which he announced his intentions of setting aloft a fleet of flying...
Believe it or not, the average power drill is used for a total of 15 minutes over the course of its lifetime. And that’s not unusual.
Global e-commerce is set to top 1.2 trillion dollars this year. And if that doesn’t seem astonishing, then consider that the figure represents a 19 percent increase over 2012 levels.
Loyalty is an increasingly fleeting thing. In fact, the average Gen Y mother now defines "brand loyalty" as a window of allegiance lasting 6-12 months before she moves on to explore alternatives.
In a recent article for Adweek David Gianatasio asked the question, “Why Does Mobile Advertising Stink?” And it’s a great question, because it really does. And one can’t help but wonder why, if everything is truly going mobile, advertising on...
Retail is dead! At least, that’s how Marc Andreessen sees it. The entrepreneur and tech investor was recently quoted saying that all physical retail stores will die, succumbing eventually to the vast sea of online competition.
O.K., suspend your disbelief just for a moment and hear me out… In 1999, Joe Pine and James Gilmore, authors of "The Experience Economy" predicted that we were entering an era where intense commoditization of goods left retailers with only...
I’m happy to let you know that my new book, "The Retail Revival: Reimagining Business For The New Age of Consumerism," is now available for pre-order. You can get it here: Wiley Amazon Barnes & Noble Synopsis: The Retail Revival...
For the holidays I took my friends, clients and business colleagues cookies. I bought them from a small coffee house and bakery in Toronto called Le Gourmand — who are (as I learned) renowned for making the best cookies in the city.
Imagine a world without marketing. No really… imagine a world where no one tries to sell you anything.
Several months ago, JC Penney CEO Ron Johnson and his newly formed executive team made some significant changes to the pricing and promotional structure for the chain. These changes almost immediately met with speculation from investors, anger from customers and second guessing by the market.
There have always been two "shelves" in retail. The first can be found in the retail store and is where the product is most often evaluated and ultimately purchased.
Internet retail behemoth Amazon has turned a dangerous eye toward the luxury apparel market. Long regarded as more of a clearinghouse for commodity items, Bezos and company have announced their intent to conquer (or at least take a sizeable chunk out of) high-end fashion.
It was only a matter of time before marketers developed a work-around to avoid the heavy lifting of great social media. Companies like Amex and now retailers such as Express are now incentivizing consumers to tweet about their brands or...
To say things have changed since 1967 is an understatement. Much of the technology we take for granted today was merely science fiction then.
Celebrities have long been known to receive special treatment. The best seats in the house, front of the line access to the hippest clubs and healthy discounts on the things they buy. Now, social networks have given rise to a new breed of celebrity – the Influencer.
As you read this post, you are digesting a form of content that represents a quickly diminishing proportion of the total web content you consume each day. The written web is steadily becoming a thing of the past. By 2013 Cisco estimates that 90 percent of all consumer IP traffic will be video.