Ethan Whitehill Ethan's background sounds like the secret identity of a superhero. The son of a Zen meditation master and a fire-baton twirling majorette, Ethan studied kyudo (Japanese archery) as a kid and now practices German longsword fighting. He founded Two West in 1997, ahead of the digital curve, and has worked with several Fortune 1000 and Forbes 500 clients, including H&R Block, Hallmark, Holiday Inn, Honda, LG, MillerCoors and Sprint. www
As access becomes more important than assets to today's shoppers, brands are building tech-driven subscription services and entire businesses around this mindset.
It's a good idea to review consumer patterns and data from the past year to make sure retail strategy plans for the new year are on track from the start.
Brands are using pop-ups to create eye-catching and exclusive encounters that shake up their customers’ routines and create buzz.
There's no question that today's shoppers want to be wowed. Tech-savvy and design-smart, they're looking for interactive and visually appealing experiences that jolt them out of the day-to-day.
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