Ethan Whitehill
Ethan's background sounds like the secret identity of a superhero. The son of a Zen meditation master and a fire-baton twirling majorette, Ethan studied kyudo (Japanese archery) as a kid and now practices German longsword fighting. He founded Two West in 1997, ahead of the digital curve, and has worked with several Fortune 1000 and Forbes 500 clients, including H&R Block, Hallmark, Holiday Inn, Honda, LG, MillerCoors and Sprint. wwwView Ethan Whitehill's profile on LinkedIn

Membership-based business models: Capitalize on being in the club

Membership-based business models: Capitalize on being in the club

As access becomes more important than assets to today's shoppers, brands are building tech-driven subscription services and entire businesses around this mindset.

Insight on kicking a 2016 retail strategy off on solid ground

Insight on kicking a 2016 retail strategy off on solid ground

It's a good idea to review consumer patterns and data from the past year to make sure retail strategy plans for the new year are on track from the start.

Pop-ups: From temporary to trendsetting.

Pop-ups: From temporary to trendsetting.

Brands are using pop-ups to create eye-catching and exclusive encounters that shake up their customers’ routines and create buzz.

Store design: It just keeps getting smarter… and sexier

Store design: It just keeps getting smarter… and sexier

There's no question that today's shoppers want to be wowed. Tech-savvy and design-smart, they're looking for interactive and visually appealing experiences that jolt them out of the day-to-day.

  • 1 (current)

Showing (1 - 4) of 4

Get the latest news & insights


News

Resources

Trending

Features

Franchise leaders share secrets of success and where customer experience plays in