Gary Edwards
Dr. Gary Edwards is chief customer officer at Mindshare Technologies, a leading global provider of Voice of the Customer (VoC) solutions to the world’s most respected multi-unit enterprises. Gary is responsible for oversight of Market Insights and Sales. At Mindshare, Gary is actively involved in helping brands solve business challenges with research and technology solutions. www

How to win with holiday shoppers, in-store and online

How to win with holiday shoppers, in-store and online

Fourth-quarter retail sales can make or break a brand, since anywhere from one-third to seventy percent of annual retail sales occur between Thanksgiving and Christmas. During this critical time, traditional brick-and-mortar retailers are facing enormous pressure from online-only competitors and...

Three tips to improve local retail customer experiences during the holidays

Three tips to improve local retail customer experiences during the holidays

It's that time of year again. The holiday retail shopping season is upon us and scores of consumers are headed to your brick-and-mortar stores in search of great deals on their favorite holiday merchandise. But value isn’t all holiday shoppers are looking for.

Five ways you are losing retail customers

Five ways you are losing retail customers

Customer loyalty is the backbone of every successful retail business. Although it is important to attract new customers, the real gauge of the brand's health and vitality is its ability to retain customers in highly competitive markets. Despite this reality,...

How to replicate Disney's first-class customer experience

How to replicate Disney's first-class customer experience

The Walt Disney Company has been pleasing audiences with its multi-faceted approach to entertainment since 1923. The envy of marketing executives around the world, the Disney brand has become a global household name with legions of dedicated followers across all...

How to optimize your store for summer

How to optimize your store for summer

Now that summer is well underway, it’s time for retailers to turn up the heat. After spending prolonged time indoors during the cold weather, customers are eager to engage in outdoor activities, such as hosting barbecues, throwing parties and tailgating...

Retail trends in customer experience

Retail trends in customer experience

With today’s consumers looking for more out of their retail experiences and actively seeking out opportunities to build relationships with the brands that matter to them, the best retailers appreciate the importance of delivering exceptional customer experiences. To improve consumer-brand...

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