James Tenser James Tenser is an analyst and consultant specializing in shopper-centric business strategy, research and marketing content for the retail, services and consumer goods sector. Since 1998, his practice, VSN Strategies, has served a diverse clientele of brands and solution providers. www
When it comes to capturing their fair share of impact from trade deals, independent grocers have long struggled to match their crosstown, big-chain rivals. Scale is a key challenge.
I've been on record many times as a hater of shopper loyalty, but an advocate of intelligent personalization. I admit my position can be construed as mincing words, but I remain stubbornly committed to the distinction. When marketers and retailers try to ascribe loyalty to their card-carrying customers they are usually delusional.
Recently I attended an event that will never be repeated in your or my lifetime. It was a viewing of the transit of the planet Venus across the face of the sun.
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