James Tenser
James Tenser is an analyst and consultant specializing in shopper-centric business strategy, research and marketing content for the retail, services and consumer goods sector. Since 1998, his practice, VSN Strategies, has served a diverse clientele of brands and solution providers. www

Independent grocers: Three ways to gain a trade promotions edge

Independent grocers: Three ways to gain a trade promotions edge

When it comes to capturing their fair share of impact from trade deals, independent grocers have long struggled to match their crosstown, big-chain rivals. Scale is a key challenge.

NRF bulletin: Personalization done right

NRF bulletin: Personalization done right

I've been on record many times as a hater of shopper loyalty, but an advocate of intelligent personalization. I admit my position can be construed as mincing words, but I remain stubbornly committed to the distinction. When marketers and retailers try to ascribe loyalty to their card-carrying customers they are usually delusional.

Lessons learned from the Transit of Venus

Lessons learned from the Transit of Venus

Recently I attended an event that will never be repeated in your or my lifetime. It was a viewing of the transit of the planet Venus across the face of the sun.

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