Jeff Fromm Jeff is executive vice president at Barkley, an advertising agency in Kansas City, Missouri. He is also the lead editor of MillennialMarketing.com and a co-author of Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever. www
How do you rebrand a company and increase its reach to the Millennial demographic? Easy — hire Jimmy Fallon. Jimmy Fallon took over NBC's The Tonight Show in February and has since become one of the most watched late night show hosts in history.
Ranging from roughly 18 to 30 years old, Millennials are generally optimistic about their futures, but they're also approaching the age where they start to become nostalgic. Digital technology has been an integral factor for the majority of their lives, and it continues to advance at rapid rates.
Millennials want to change the world. Who doesn't? However, this generation born from 1977 to 2000 is often accused of passive insensitivity caused by their dependence on technology.
I believe that one of the reasons that Walmart has been so successful is its ability to think creatively about marketing. A case in point: Walmart recently announced that it would be hiring 100,000 US veterans over the next five...
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