Kimberly Nasief
Kimberly Nasief been in the customer experience industry for nearly two decades. She is president & founder of Measure Consumer Perspectives, a global mystery shopping and consumer feedback firm. She is also a wife, mother, Star Wars fan, and geek. wwwView Kimberly Nasief's profile on LinkedIn

Customer experience management makes for good marketing

Customer experience management makes for good marketing

Customer experience management can be the difference between good marketing and bad marketing. As every business owner knows, a happy customer is the best form of marketing — and an unhappy one can drive away many potential customers, especially those...

Customer experience management 101: Identifying channels of communication

Customer experience management 101: Identifying channels of communication

Customer experience management has changed, thanks to the digital age. Social media has changed the way businesses interact with their customers.

Mystery shopping professional conference coming this fall

Mystery shopping professional conference coming this fall

Mystery shopping agencies, companies and mystery shoppers from around the country will be in San Diego, California this October in order to attend one of the largest conferences for mystery shopping providers. The event will allow participants to share thoughts...

Practice customer experience management by focusing on the employee experience

Practice customer experience management by focusing on the employee experience

Customer experience management can be directly linked to how the employees understand and view their workplace. It's easy to understand that if the employees are unhappy, their performance will be subpar, thus giving the customer a less-than-stellar experience.

How customer service can use social media

How customer service can use social media

I saw a recent article on by DJ Heckes on the Yoga The Power blog about how social media can play a big part in customer service. That's something we've talked extensively about here at Measure CP, although we've never discussed it very extensively on the blog. I was glad to see DJ talk about these three points: 4.

Four customer experience management predictions for 2012

Four customer experience management predictions for 2012

Customer experience management is going to undergo some serious changes in the coming months, thanks to mobile technology and social media. And I can make a pretty good guess as to what the most important changes will be. I realize...

Want to be good at customer service? Be mediocre.

Want to be good at customer service? Be mediocre.

It's not too hard to rise above the competition these days. When you're out and about doing your errands or eating at a restaurant, how often do you walk out the door and think, "That experience really made my day!"...

Klout vs. Clout: Both are important to your business

Klout vs. Clout: Both are important to your business

I'd like to tell you a story about a friend of mine — and a business that did her wrong. My friend — we'll call her Mabel — is a mother, and her children are very important to her. So she entrusted a large national chain of daycare centers with the care of her children.

Bathrooms: More than meets the eye

Bathrooms: More than meets the eye

I recently saw an article online — "How the Restroom Symbolizes Your Whole Operation" — about sustainability and hygiene in the workplace, but it started me thinking about bathrooms in general. While the article focuses mainly on efforts to be...

  • 1 (current)

Showing (1 - 9) of 9

Get the latest news & insights


News

Resources

Trending

Features

Lions of retail: 8 surprising brands coming on strong In 2018