Kristen Gramigna Kristen Gramigna is Chief Marketing Officer for BluePay, providing retail payment processing solutions for merchants of all sizes. She brings more than 15 years of experience in the bankcard industry in direct sales, sales management, and marketing to the company and also serves on its Board of Directors. www
Research points to a strong return on investment for creating positive and memorable customer experiences.
Retailers who approach their offerings to act more like a partner than a promoter will likely emerge the victors in the future of retail.
How can you get customers to adopt mobile payments? Make them a value-added benefit that improves their retail experience.
Brick-and-mortar retailers are primed to emerge victorious in the battle for shopper dollars.
There are no "magic bullets" that will instantly transform your retail store into a customer magnet. But there are steps you can take to avoid sabotaging long-term profitability and growth.
With more than 9,000 stores at its peak, Blockbuster enjoyed a competitive advantage that no rival could duplicate. But with the ease and convenience of online shopping, Blockbuster's greatest asset soon became its greatest liability.
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