Laurel Tielis
Laurel Tielis is a former retail reporter at WWD, HFN, the Miami Herald, People Magazine and others. She is a sought-after speaker on the topic of how retailers can increase sales, and is the author of "Ka-Ching! How to Ring Up More Sales." wwwView Laurel Tielis's profile on LinkedIn

Speed up sales by using QR codes

Speed up sales by using QR codes

In addition to sushi and bonsai trees, we can thank the Japanese for QR codes, those black-and-white patterned squares that have become ubiquitous.They were created in the 1990s by a subsidiary of Toyota, to track cars as they moved down...

Five ways to make your store sensational

Five ways to make your store sensational

Like it or not, if you want to bring more customers in, it makes sense (and dollars as well) to make your establishment sensational. That's because statistics make it clear that more and more people are shopping on the Internet. The Internet works for those who are time-deprived, and also those who want to save the last penny.

Maximizing the value of your email marketing

Maximizing the value of your email marketing

Social media is growing, and businesses, both large and small, need to participate in the online conversation to stay front of mind. But doing that doesn't mean giving up one of the most powerful tools for contacting others: email. Statistics continue to show the strength of email.

Enhanced customer service increases retail sales

Enhanced customer service increases retail sales

The best thing you can say about the economy, is that it's shaky. Prices are up for everything–from groceries to gasoline.

Retail readies for advent of tight pockets at Christmas

Retail readies for advent of tight pockets at Christmas

It's not a fashion statement, but an economic one. According to a survey commissioned by the London-based global news agency Reuters, American shoppers will be holding on to their wallets this year.

Socially responsible retailing from Walmart and Patagonia

Socially responsible retailing from Walmart and Patagonia

Patagonia has long had the reputation of being a socially responsible company. Walmart not so much.

What retailers can learn from Hurricane Irene

What retailers can learn from Hurricane Irene

Flashlights, first aid supplies, and batteries were must-haves for people in Hurricane Irene's path. But Pop-Tarts were high on the list of items people were purchasing. According to Walmart, Strawberry Pop-Tarts were the most popular.

Connect with charities to brand and build your business

Connect with charities to brand and build your business

Whether it's in your business or your personal life, you can't have too many friends. A great way for all businesses to create friendships is by teaming up with a non-profit. It's an especially good idea for companies that are not smiled upon by everyone.

Bloomsday Breakfast at Bryant Park creates buzz for Ireland

Bloomsday Breakfast at Bryant Park creates buzz for Ireland

NEW YORK — With all of the less-than-happy stories in the news, how do you brand a country, create community involvement, and make people happy? Ireland, through the auspices of Imagine Ireland and the Irish Arts Center, hosted a Bloomsday...

How 'karma credit' can build a business

How 'karma credit' can build a business

While charity may begin at home, you build business by bringing it into your store. What goes around truly does come around.

Social media for retail made simple

Social media for retail made simple

If you're still wondering about how important social media can be to your business, think about this. Getting involved in social media is the same as bringing both a public relations company on board, and running an ad campaign. In terms of PR, you get the publicity without hiring the company.

Forrester's Julie Ask on using mobile marketing strategically

Forrester's Julie Ask on using mobile marketing strategically

Just how important is mobile? According to Julie Ask, a vice president and principal analyst at Forrester Research, mobile will be transformational. Ask, speaking at the Mobile Marketing Strategies Summit in San Francisco, called mobile "the primary digital connection for...

Altimeter’s Jeremiah Owyang pinpoints retail's sweet spot

Altimeter’s Jeremiah Owyang pinpoints retail's sweet spot

To find retail's sweet spot, a purchase, put the customer ahead of technology. For multiple purchases, make customers influencers for your business. That's the advice Jeremiah Owyang, an industry analyst and partner at the Altimeter Group, gave attendees at the...

Change your store hours to increase sales

Change your store hours to increase sales

No matter what state the economy is in, no matter how frugal consumers are, customer-centric retailers are building business. Here's one way for you to be one of them. You've heard of social media.

Getting customers in your store ... by putting them in the window

Getting customers in your store ... by putting them in the window

If you've been looking for an easy and inexpensive way to bring in more business, check this out. Taking advantage of people's propensity to sit — at their desks, on their couches, and behind the wheels of their cars —...

At Retail: Looking Good, Buying More

At Retail: Looking Good, Buying More

Oscar Wilde phrased it beautifully in "The Picture of Dorian Gray." He wrote, "It is only shallow people who do not judge by appearances." Right or wrong, most people judge others by how they look — from what they weigh...

How Wet Seal created customer engagement

How Wet Seal created customer engagement

Want to engage your customers? One way to do it is with a contest. But how do you create a successful contest, one that pulls customers? Wet Seal Senior Vice President of eCommerce and Chief Information Officer Jon Kubo, who...

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