Mark Murray
Mark Murray started The Store Channel to help brands tell new stories in new ways at retail. His approach of "scripting" customer experiences has cut the pattern for award-winning store types in Europe, Latin America and the U.S. Murray's ad agency pedigree included stints as both account and strategy team lead.

Big boxes going condo is a

Big boxes going condo is a "material" change

The most noticeable change for mass-market retail in the year ahead will be the introduction of new architectural materials and flooring. As "stores" evolve from "come and get it" warehouses to smaller, experience based shopping, there's demand for more than...

The best way to feel a brand is to hear it

The best way to feel a brand is to hear it

As we're all shopping (or perhaps "auditing") stores filled with the sounds of the season, it's a good time to talk sound. Believe me when I tell you - sound is the greatest missed opportunity in creating a branded shopping experience.

The five things to know about

The five things to know about "Retail Five Things to Know" blog posts

As I am a novice at this "blog thing," I went on a quick web safari to see how my maiden voyage with RCE measured up. On the journey, I discovered the rhythm of the waves in blogging — they come in fives.

My

My "Generous Brand" travelogue: Anaheim, London, Starbucks

As we watch the political football of healthcare being thrown at any potential voting block, the California based CareMore has marched through the goal line of delivering better care at lower costs. The game plan: Be successful by doing the...

Oh no, we forgot the children! Let's re-discover our precious Millennials.

Oh no, we forgot the children! Let's re-discover our precious Millennials.

Last week my daughter texted me – "I think grandma sent me a check. What do I do with it?" For the record, she only texted me after her friends threw their smart phone clinched hands up in the air – no one knew.

My first book report: Restoration Hardware Fall 2011 Source Book

My first book report: Restoration Hardware Fall 2011 Source Book

Weighing in at 3 lbs. with 616 colorful pages, the Restoration Hardware, Fall 2011 Source Book is the topic of my first posting for Retail Customer Experience.

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