Paul Flanigan
Flanigan is the former executive director of the Digital Screenmedia Association. You can also find him writing regularly at his own blog, Experiate.net. wwwView Paul Flanigan's profile on LinkedIn

Four common mistakes in interactive screen deployment

Four common mistakes in interactive screen deployment

Recently, I was asked to offer up some insight about digital media and interactive digital signage. One of the questions was, "What are some of the common mistakes you see with digital signage deployments?" I think my answers below have universal appeal with any screen anywhere. Here are four common mistakes: Learning Your Audience.

If you build it, they will come. Really.

If you build it, they will come. Really.

When Mark Zuckerberg was developing Facebook, he knew it would resonate with people who wanted an alternative to MySpace. He knew that a great platform for social engagement would draw people to the site.

What terrible advertising looks like

What terrible advertising looks like

One of the key changes with advertising is that the customer has two things that, in previous decades, were never even considered: Information Buyers have multiple channels they can access to learn more about a product. Dial back 40 years, and there were two ways to learn.

Five ways to make in-store digital media more engaging

Five ways to make in-store digital media more engaging

You're hanging screens, building apps for mobile devices, and you're leveraging platforms of all kinds in an effort to reach out to both current and potential consumers. Here are five fundamentals to ensure that whatever you use, you'll drive greater engagement with your audience. Be RelevantThis one is, by far, the most crucial factor.

A new concept: B2ME marketing

A new concept: B2ME marketing

I heard this term for the first time last week and had to take to the intertubes to learn more. Strangely, I didn't not find much.

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