Sheridan Orr
Sheridan Orr is the Managing Partner of the Interrobang! Agency, a consulting firm specializing in brand experiences. She has a decade of experience in consumer behaviors, brands, technology and design. Her passion is in crafting engaging and connected customer experiences. wwwView Sheridan Orr's profile on LinkedIn

The Hippocratic Oath of customer experience

The Hippocratic Oath of customer experience

For thousands of years, physicians have been taking the Hippocratic Oath to "first do no harm." This philosophy is also excellent advice for anyone dealing with customers rather than patients. I come from a long line of shoppers—perhaps that is...

Meet your new gift registry:  Pinterest

Meet your new gift registry: Pinterest

I'm planning a party for my younger sister. Usually, I flip through magazines or ask friends for ideas.

Is your customer experience smashable?

Is your customer experience smashable?

When was the last time your loss prevention team became an Internet sensation because of excellent customer service? Well, that's what happened when Joshie went missing. Joshie is the beloved stuffed giraffe of the youngest member of the Hurn family. Sadly, Joshie didn't return home from the vacation with the rest of the Hurns.

Fifty shades of frustration: Why do women hate Best Buy?

Fifty shades of frustration: Why do women hate Best Buy?

It is the Saturday before Father's Day and I'm out shopping. I start to notice women rushing into other stores, but avoiding Best Buy.

You had me at hello, but: What neuromarketing and Big Data miss

You had me at hello, but: What neuromarketing and Big Data miss

I'm a geek. I love big data and ferreting out patterns.

Gen Y and Self-Service:  A Love Story

Gen Y and Self-Service: A Love Story

I just finished interviewing retailers about their employee challenges. By far, the largest complaint was about managing Gen Y, and those same complaints were echoed again last week in Dallas at the Micros Retail Connect event. They are lazy. They...

To ignite your customers, fire up your employees

To ignite your customers, fire up your employees

I'm one of those connected customers. I scan QR codes.

Six retailers who blew it - BIG

Six retailers who blew it - BIG

When I give presentations, I typically like to use case studies to show customers best practices. However, it is frequently the object lessons of who blew it that clients find most interesting.

Experiment on customers to get more from your self-service pilot

Experiment on customers to get more from your self-service pilot

In our house, spring means two things: Chicago Cubs baseball and the school Science Fair. As I was helping my son sort out whether or not a cheese sandwich molds faster than a banana one, I started thinking about how...

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AT&T retail chief talks customer experience and why there is no retail apocalypse

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