Sheridan Orr Sheridan Orr is the Managing Partner of the Interrobang! Agency, a consulting firm specializing in brand experiences. She has a decade of experience in consumer behaviors, brands, technology and design. Her passion is in crafting engaging and connected customer experiences. www
For thousands of years, physicians have been taking the Hippocratic Oath to "first do no harm." This philosophy is also excellent advice for anyone dealing with customers rather than patients. I come from a long line of shoppers—perhaps that is...
I'm planning a party for my younger sister. Usually, I flip through magazines or ask friends for ideas.
When was the last time your loss prevention team became an Internet sensation because of excellent customer service? Well, that's what happened when Joshie went missing. Joshie is the beloved stuffed giraffe of the youngest member of the Hurn family. Sadly, Joshie didn't return home from the vacation with the rest of the Hurns.
It is the Saturday before Father's Day and I'm out shopping. I start to notice women rushing into other stores, but avoiding Best Buy.
I'm a geek. I love big data and ferreting out patterns.
I just finished interviewing retailers about their employee challenges. By far, the largest complaint was about managing Gen Y, and those same complaints were echoed again last week in Dallas at the Micros Retail Connect event. They are lazy. They...
I'm one of those connected customers. I scan QR codes.
When I give presentations, I typically like to use case studies to show customers best practices. However, it is frequently the object lessons of who blew it that clients find most interesting.
In our house, spring means two things: Chicago Cubs baseball and the school Science Fair. As I was helping my son sort out whether or not a cheese sandwich molds faster than a banana one, I started thinking about how...
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