
Susie Pecuch Susie Pecuch is a Customer Experience Architect. She designs customer experiences that create word-of-mouth marketing momentum and bottom line results. She has worked with some of the top companies in the world including Disney, NIKE and Singapore Airlines. www

Just for you... here's the one word that matters
Amidst the many fancy and impressive business theories, advice and strategies for retail success, there is actually only one word that really matters. "Connection."Take a moment and go on a trip to the beach with me to illustrate why.Imagine you are on beautiful Anna Maria Island off the gulf coast of Florida.
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