Tal Nathanel Tal Zvi Nathanel is the cofounder and U.S. CEO of MyCheck. Founded in 2011, MyCheck transforms guest experiences through faster checkout, increased loyalty and customer engagement and provides hospitality brands with the tools, data and analytics needed to better understand and interact with customers. MyCheck’s technology platform is utilized by hospitality brands such as Twin Peaks and Blockheads, among others. The platform is integrated with 27 different Point of Sale systems and is also built in to apps, reaching more than 50 million consumers. www
Many merchants have been hesitant about mobile payments, but with the EMV compliance mandate at our doorstep in the U.S., the time for business owners to put out the “open” sign for mobile payments is now.
The point of sale is a valuable moment to boost a consumer's experience. If managed right it can also be a huge loyalty-boosting event.
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