Nordstrom launches give-back brand Treasure&Bond

Aug. 11, 2014

Nordstrom has announced the launch of the company's first-ever private label give-back brand, Treasure&Bond, which will be available at 86 stores around the country and on nordstrom.com. According to the company, five percent of net profits of Treasure&Bond will go to nonprofits that work to empower women and girls.

"Providing our customers the latest trends in fashion and giving back to the communities that support us are both long-standing commitments for us at Nordstrom," said Mark Tritton, president of Nordstrom Product Group. "Treasure&Bond is the perfect way for us to bring the two together for our customers — we're giving them an opportunity to look great while also helping support organizations that are really making a difference in our communities."

Treasure&Bond's first beneficiary is Girls Inc., an organization that inspires girls to be strong, smart and bold. Girls Inc. provides more than 138,000 girls across the U.S. and Canada with life-changing programs and experiences and give girls the tools they need to boldly face challenges, according to the company.


Topics: Marketing, Retail - Apparel


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