Amazon's success proves that those who understand their customers at a deep level will win. At a panel at the recent ICX Summit, Eric Schongalla, manager of retail systems at Carhartt, and Roger Starkweather, senior VP of sales and experiences at OpenEye Global, discussed how businesses can utilize data analytics and personalization.
Digital signage is a viable and effective communications tool, but companies taking the first step in signage deployment will be much more successful on the playing field if they understand the basics of what digital media is and how it operates. Learn the basics of digital signage and how to make it most effective.
Being a digitally advanced retailer in 2015 requires change and innovation throughout the business. The convergence of new devices and technological advancements has guided the growth of online and in store retailing.
Self-service kiosks can cut down on labor costs. But to make the most of a kiosk, it may be wise to have multiple applications on the machine. Doing so can help a deployer realize positive ROI more quickly and increase customer satisfaction. Learn what to consider before implementing a multifunctional kiosk.