Consumers are driving retailers to deliver an enhanced, multi-pronged and expansive delivery experience and those not hopping on the bandwagon will likely be left in the dust. Experts offer insight and tips are making sure that doesn't happen.
Bryan Laing, vice president, client service, IDL Worldwide, explains why connecting with consumers on a deeper, more personal level through physical storytelling, reinforced by digital experiences, can help brands differentiate themselves and bring their brands to life.
Wesley MacLaggan, Marin Software senior vice president of marketing, explains why voice search is set to become a major factor in advertising, particularly for the retail industry.
Wanda Cadigan, vice president, commerce, at Sitecore, says the fate of Toys R Us is a prime example of the slippery slope in partnering with Amazon. Brands, she says, need to delight customers at every stage of the buying lifecycle.
Trevor Sumner, CEO of PERCH Interactive, says retail needs to evolve to the point that every inanimate object interacted with can be enhanced by computer vision to tell the shopper more what they need and want to know. He believes computer vision technology can lead the way.
Instead of resisting change when new competitors such as e-commerce retailers and on-demand delivery services came into the market, Target is investing in its digital infrastructure to meet the needs of changing shopping habits.
While Amazon preps to expand Amazon Go, its cashierless retail shopping strategy, Berkeley Research Group leader Keith Jelinek offers insight on what's ahead with cashierless checkout and why consumer response is a key part of potential success.
The Mall of America's limited chatbot experience led to a more robust deployment this past holiday season and is part of the mall's overall digital technology strategy.
The latest AR mobile app experience lets customers view items in a home or yard space during the shopping journey.
Industry watchers say the retail service effort is a direct shot at Amazon and its dominance as the destination in consumer product search and discovery.
Macy's has recognized the characteristics of its target shopper and is committed to offering her a more personalized experience, as well as mobile checkout and a virtual furniture design experience.
While encouraged by customer response Amazon isn't ready to announce much about its plans for its innovative cashierless store. The company is making sure the technology, which utilizes machine learning and computer vision to eliminate the need for cashiers, continues to function seamlessly.
Ricardo Belmar, senior director, worldwide enterprise product marketing at InfoVista, has been entrenched in the world of networks, technology and retail customer experience for decades. Retail Customer Experience caught up with him at the recent NRF ‘Big Show’ to get his perspective on what’s ahead.
Wayfair is hot for mobile as it's allowing the retail home furnishing seller to drive an enhanced customer experience that is proving rewarding for the bottom line. Fast casual Panera is also benefiting from the mobile tech evolution and new digital tools are paying for themselves in terms of sales growth.
Many of the exhibits in the High Tech Retailing Marketplace and elsewhere on the CES show floor featured self-service technology designed to enable retailers and brands to integrate their physical and digital offerings.
Consumer fashion rental company is pumping up its retail customer experience with the help of Aila Technologies.
Matt Sebek, vice president of digital, World Wide Technology Asynchrony Labs, pinpoints the big trends coming into play for customer experience from NRF's Big Show held in January.
Anyone attending CES 2018 this year couldn't but help notice the annual conference revealed one big truth, writes industry analyst Jeff Kagan. That big truth is that retail is changing big time.
Walmart CEO/President Doug McMillon says the top brick-and-mortar retailer can't afford to get comfortable as it has a lot of work to do and remains committed to founder Sam Walton's vision and philosophy when it comes to the customer experience.
A session on the need to adopt automation in retail drew an overflow audience during the CES show in Las Vegas.