That question was the focus of a breakout session Tuesday at the fourth annual CONNECT Mobile CX Summit in Philadelphia. The answer is complicated, which is usually the case with emerging technology options.
Marriott International's David Kepron will share his insights on the pervasiveness of digital media and how its integration to consumers' lives at the upcoming CONNECT: The Mobile CX Summit.
Digital leaders from Behr, Subway, SoftBank and FordDirect share insight and opinion on where robotics fits into the customer experience and what promise the technology boasts.
Jayson Tipp, Nikki Baird among the keynote speakers for the fourth annual executive event.
Freebirds' VP of Marketing Erin Levzow talks with Hughes' Tim Tang about the importance of mobile for both the business and the customer.
There is a well-worn philosophy when it comes to the real estate industry: Location is everything. The same is true for the retail segment when it comes to deploying customized location-based marketing.
At the recent CONNECT Mobile Innovation Summit, executives discussed how providing the best omnichannel experience should be a top priority.
Mobile technology strategy, whether it's launching an app or initiating a coupon program, is a bit trickier for some retailers due to regulatory oversight. Yet there are best practices and approaches that can, and do, work when it comes to spurring the browsing consumer into becoming a buying consumer.
Digital gurus at Dunkin' Donuts and Pita Pit offer up real-life insight on mobile app strategy.
Defining Internet of Things as intelligent interaction between humans and things to exchange information is easy enough, but assessing how and where IoT is playing, or should play, within the retail customer experience is a bit more difficult.
When it comes to creating a best-in-class mobile experience for the retail consumer it’s about testing and learning, adjusting to new form factors and tapping high quality data.
Baron Concors, Pizza Hut global chief digital officer, said the “focus on mobile is a focus on customer,” and that retailers must turn their mindset to becoming students of human behavior.
There are more than a few big reasons Wal-Mart is advancing its mobile retail customer experience and the big one is consumers want a smooth, fast, easy experience. In fact, they're demanding it.
No matter which way you turn these days, mobile (or mobility) is at the center of most conversations for banks, retailers, restaurants and any other consumer-facing brand.
If there is one reason retailers must move forward with a mobile app strategy it’s this: consumers not paying in cash spend an average of 13 percent more when it’s a mobile payment experience.
Baron Concors, Pizza Hut's global chief digital officer, will share insights about the chain's digital strategy Aug. 17 at this year’s CONNECT Mobile Innovation Summit in Dallas.
Despite a deadline of October 2015, 42 percent of retailers have yet to update payment terminals to be EMV compliant.
Millennials will only keep 20 apps on a phone so the challenge is creating one that makes the cut.
A recent panel at Networld Media Group's CONNECT Mobile Innovation Summit discussed beacon technology's role with retailers today.
Three components are necessary for a successful mobile experience.