Three components are necessary for a successful mobile experience.
Jared Miller, CTO for the Atlanta Falcons, discusses how mobile can be used to create personalized experiences even when the customer isn't using their device.
Tim Hackbardt, VP of Marketing for BJ's Restaurants, talks about the many ways the chain's mobile app improves the customer experience.
Len Dudis describes SeaWorld's folio approach to guest payments via its mobile app.
Baron Concors, Chief Digital Officer at Pizza Hut, discusses why it's important to think mobile first.
Eric Buckner, Senior Product Manager - Mobile for Sears Holdings, discusses where to start when considering a mobile loyalty program.
Clayton Chan, COO for San Francisco Soup Company, discusses the restaurant chain's use of BLE beacons.
When 82 percent of U.S. adults own smartphones, and 91 percent keep them with them at all times, a mobile strategy for retail becomes more important than ever.
See a little bit of what you missed if you didn't join us for #CONNECTsummit2014.
#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.
During this year's CONNECT Mobile Innovation Summit, Vibes CEO Jack Philbin led the opening panel on the future of mobile and what it means for retail.
When it comes to building relationships with hardcore fans, marketers shouldn't overlook the original mobile messaging channel: text.
The big message from this year's CONNECT Mobile Innovation Summit was not about retailers and restaurants deciding if mobile should be part of their digital efforts. Rather, it was about how brands should layer mobile into everything else they are doing.
Brands are more concerned about creating the right overall mobile experience that will keep users coming back again and again.
Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.
In the opening session for the CONNECT Mobile Innovation Summit, Gartner vice president of research Michael McGuire shared his view of how retailers should approach mobile technology, as well as some new statistics on mobile usage.
Nikki Baird, Jack Philbin among the keynote speakers for the inaugural executive event.
Most Americans now own a smartphone and are using them to shop and eat out.
A brand's app and mobile wallets create a cross-pollination effect that's unrivaled for driving consumer engagement.
Top retail analyst Nikki Baird will explore rapidly advancing technology and consumer tolerance for being tracked.