[LIVE WEBINAR] Help Consumers Avoid Stubborn Sticker Frustration

Date: August 29, 2017 | Time: 2:00 PM EST | Duration: 1 Hour | In this webinar, sponsored by Avery Dennison Label and Packaging Materials, the key findings of a national consumer survey will be reviewed in-depth. Register now!

Type: Webinar

Sponsor: Avery Dennison




Consumers Want More Tech In-store - Infographic

Survey shows that the majority of U.S. consumers want more tech in brick & mortar retail stores, restaurants & hotels

Type: Infographic

Sponsor: Bouncepad




Seamless Cross-Channel Sales: Knowing Customers at Every Touchpoint

The first step in creating a compelling retail multichannel experience is to truly know your customer.

Type: White Paper

Sponsor: Pitney Bowes


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FEATURES


Avoiding a sticky customer experience: Webinar explains why retailers must pay attention to product labels

Sometimes it's the simplest things that can prompt a consumer to jump from one retailer or brand to another. One example is the annoying, frustrating product label experience.

Be a marketing valedictorian: 5 tips to prepare for back-to-school season

Erika Jolly Brookes, CMO at Springbot, maps out the steps an online retailer should take to capture the committed and uncommitted online shopper for back-to-school shopping.

Look through the ‘motivational lens’ to better understand and influence customers

ICX Association Managing Director Christopher Hall provides scope on the traditional approaches and tactics of retail that continue to march toward commoditization and why it's time to have to look beyond brand and product stories to define shopping motivations.

How to create a more balanced content diet

Coherent Path President and CEO James Glover maps out why marketers need to move away from serving up the same email campaigns and a reliance on heavy discounting to promote products. Marketers need to prioritize what customers are invested in and build a balanced email content "diet" for each consumer.

Solving the mystery of the non-buying consumer

Dan Chester, VP and retail practice leader at ForeSee, explains why it's more important than ever for retailers to improve conversion metrics.

As back-to-school looms: What retailers need to know to be ready year-round

Velocity Worldwide CEO Enda McShane explains why retailers must be conscious of the need to have actionable insights into who customers are, why they shop, and how best to connect with them. The failure to fully understand their own consumers, he says, leads marketers to lose valuable business and potential purchases.

Chris Petersen: Forget the 4Ps … 4Cs are not enough … the new 4Es of retail

Chris Petersen explains how and why raditional retail has transformed from product-centric to people-based.

Why store associates must play a critical role in customer experience

Consumers crave human interaction and the store associate represents a retailer's front line in delivering a rewarding and compelling customer experience. Yet retailers aren't giving the role needed attention and support, and that's not a good thing in today's competitive retail environment.

Kagan: How Amazon is transforming retail

As long as Amazon lets users continue to shop as they are used to, and adds a new way of thinking to the mix, Jeff Kagan believes the Whole Foods experiment could be successful.

The time is now for AI in ecommerce

Eldar Sadikov, CEO and co-founder of Jetlore, shares why taking advantage of AI technology is the only way a brand will be able to differentiate itself and win in the hyper-competitive modern retail world.

Marriott design VP on mobile, minds and merchandise at CONNECT Mobile CX Summit

Marriott International's David Kepron will share his insights on the pervasiveness of digital media and how its integration to consumers' lives at the upcoming CONNECT: The Mobile CX Summit.

3 key strategies for driving loyalty enrollment

Jeff Sopko, president of Baesman Insights & Marketing, offers tips and insight on how retailers can hurdle the many barriers to entry for loyalty programs. As he shares, it all starts with the sign-up process.

The human touch: Why mobile can't replace in-store associates

Unlike customer-facing mobile apps and websites, in-store associates and managers have insider knowledge and the ability to use in-store tools to their advantage, according to Logan Rodriguez, director of retail at Square Root. Consumers, he writes, still look to brick and mortar for added personal touch.

Chip Bell: You can't automate theatre

Is your customer experience plain vanilla, leaving absolutely no imprint at all on your customer's memory? How would your customers' stories about your business sound to prospects? Chip Bell recommends using a scenography audit.

How AI can connect customers to your brand

Dr. Anil Kaul, CEO and co-founder of Absolutdata, writes that as AI becomes a part of daily living, brand leaders are realizing the potential the technology has to transform marketing. AI is poised,he believes, to upend traditional notions of buyer-seller dynamics.

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Shopping is about more than just buying things. It's a complex relationship between buyer and seller, one that impacts the shopper on a psychological level. Understanding the mental processes behind customer behavior will give you a better chance of successfully reaching those customers.

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