Consumer Behavior Blogs
RECOMMERCE doesn't dilute sales, it increases customer understanding
by Mike Wittenstein — Customer Experience and Service Designer, Storyminers
Trendwatching.com recently released its September Trend Briefing entitled Retail Renaissance. In it, they describe RECOMMERCE as a new retail standard. By…
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A brief reminder of a long-ago heist
by Lisa Biank Fasig — Director, JZMcBride and Associates
Almost 20 years ago I was the victim of a rather rudimentary form of identify theft. One of my credit card bills had been intercepted at the post office, my…
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Desperate times, desperate measures?
by Annamaria Turano — Executive Director, MCAworks
Earlier this year, Kristy Reynolds, marketing professor at the University of Alabama's Culverhouse College of Commerce, indicated that methodical shopping, or…
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Hyundai's Buyer Safety Net: Real protection, or another marketing gimmick?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Hyundai recently announced a trade-in guarantee. Buyers of a new Hyundai will know immediately what trade-in value they'll receive on their next purchase.
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Your role is silent! The debacle of Netflix
by Bob Phibbs — CEO, The Retail Doctor
I was one of the original adopters of Netflix. The simplicity of it all! Select the movies you want and they arrived in the mail.
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Oh no, we forgot the children! Let's re-discover our precious Millennials.
by Mark Murray — Director, The Store Channel
Last week my daughter texted me – "I think grandma sent me a check. What do I do with it?" For the record, she only texted me after her friends threw their…
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Lies, damn lies and statistics
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
A recent article in CPG Matters relates new findings from Campbell Soup Company that 80 percent of buying decisions are made before a shopper ever gets to the…
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How to cultivate long-term loyalty
by Peggy Carlaw — VP, Impact Learning Systems
I used to go to the same Chinese Restaurant weekly growing up. My family celebrated birthdays, graduations, and other fun celebrations at this restaurant.
read nowAccess does not equal value
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
A professional recently told me that he'd merged his firm with a larger firm. Then he went on to say that he'd sent his clients a letter stating that the fees…
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Enhanced customer service increases retail sales
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
The best thing you can say about the economy, is that it's shaky. Prices are up for everything–from groceries to gasoline. The unemployed are looking for…
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The 2011 holiday outlook for specialty stores
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
With Black Friday less than two months away, it's time to take a look at this year's holiday predictions. Here are some recent headlines about the upcoming…
read nowThe six incorrect reports you will hear about holiday retail again
by Bob Phibbs — CEO, The Retail Doctor
Fruitcakes aren't the only things that reappear, stale, each holiday season.
read nowYou should stop issuing coupons. Here's why.
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Megan McArdle, in her May 11, 2011 article, "Discriminatory Pricing," in The Atlantic, suggests that coupons are simply a way to distinguish between markets…
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CustomInk fuels revenue growth by putting uncensored customer reviews on their home page
by Jeanne Bliss — Founder, CustomerBliss
In this era of social media, companies who embrace customer feedback and "believe" the words of their customers earn the right to growth. They realize that…
read nowMake smart merchandising choices to avoid discounting
by Bob Phibbs — CEO, The Retail Doctor
Retailers are trying to keep up with the price-cutting frenzy of competitors, extreme couponers and daily deal sites.
read nowRetail readies for advent of tight pockets at Christmas
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
It's not a fashion statement, but an economic one. According to a survey commissioned by the London-based global news agency Reuters, American shoppers will…
read nowWhy dynamic pricing is a trap you must avoid
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Last week we discussed the airline industry's use of dynamic pricing and its impact on us, as consumers. Two other well known organizations, Ticketmaster and…
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Netflix to split into two separate companies. Wait, what?
by James Bickers — Editor, Networld Alliance
I awoke this morning to a friendly, "personal" email from Reed Hastings, the co-founder and CEO of Netflix. "I messed up. I owe you an explanation," he says…
read nowThe perils of dynamic pricing: Lessons learned from the airline industry
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
I was just introduced as a pricing guy to an airline consultant when he said "Our dynamic pricing model is working very well." What is dynamic pricing?
read nowPricing news vs. media theater
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
It seems that news media feel that they have a God-given right, if not a responsibility, to add even more anxiety to our already fragile psyches. The media…
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