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Consumer Behavior Blogs

Moms and loyalty — the power of the I-Network

by Sharon Goldman — Senior Director, COLLOQUY

I read this blog post about Moms and loyalty with great interest: The post noted new consumer research that shows that many consumers value the ability to…

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Lessons from the 'Shark Tank'

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

I was channel surfing when I stumbled across the program 'Shark Tank.' For those of you who may not have seen it, entrepreneurs present their business ideas to…

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Wowing Customers Doesn’t Come With A Groupon

by Bob Phibbs — CEO, The Retail Doctor

I was reading a blog about using Groupon for a restaurant and a posted comment stood out, "... the key is adding value, so that when they use their Groupon at…

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American Express Social Currency

by Jim Joseph — President, Lippe Taylor

I've been speaking a lot lately about how social media can transform a brand. Either give it a voice for the first time, give it thought leadership status…

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Guy Kawasaki on enchantment in retail

by Doug Stephens — President, Retail Prophet Consulting

I caught up with author, speaker and investor Guy Kawasaki to discuss his new book Enchantment: The Art of Changing Hearts, Minds and Actions. Specifically, I…

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At Kroger, Shoppers are Bananas for Loyalty

by Lisa Biank Fasig — Director, JZMcBride and Associates

Fun fact: Americans are just as likely to have bananas in their kitchen as a Kroger loyalty card in their wallets.

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Better Pricing / Better Living

by Annamaria Turano — Executive Director, MCAworks

The most recent 2011 Store Openings list (a list obtained from credible published sources available to the general public, updated 3/24/11) reveals that store…

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What recent events in Japan will mean for luxury brands

by Bob Phibbs — CEO, The Retail Doctor

Before the news about Bin Laden, people were talking a lot about the effects from the tragic events in Japan. Of course there is a human side which we are all…

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Why do sales people forget that they are also buyers?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

A strange transformation takes place when a person takes on a sales role. It doesn't matter whether it's a "sales professional," a solo entrepreneur, a…

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Walmart To Go – Will it Stay?

by Lisa Biank Fasig — Director, JZMcBride and Associates

For all of those consumers who would never go to Walmart, the hyperchain has found a way to come to you.The world's largest retailer is testing a home-delivery…

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The Napster Moment

by Doug Stephens — President, Retail Prophet Consulting

In 1999, a teenager and a relatively simple piece of technology rocked the music industry. The teen was Shawn Fanning, the technology was P2P file sharing…

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Altimeter’s Jeremiah Owyang pinpoints retail's sweet spot

by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates

To find retail's sweet spot, a purchase, put the customer ahead of technology. For multiple purchases, make customers influencers for your business.

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Pricing patterns are predictable. Use them to your advantage.

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

It's fascinating how predictable pricing is, especially during changing economic times. During economic downturns the vast majority of companies discount…

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Change your store hours to increase sales

by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates

No matter what state the economy is in, no matter how frugal consumers are, customer-centric retailers are building business. Here's one way for you to be one…

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Are your stores connecting with today's connected Moms?

by Lynn Switanowski — President, Creative Business Consulting Group

With Mother's Day just around the corner, we can't help but think about all the wonderful moms out there who are customers in our favorite retail stores. For…

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Does love scale?

by Doug Stephens — President, Retail Prophet Consulting

Wal-Mart recently announced its purchase of social media firm Kosmix to help it better manage and capitalize on its social and mobile marketing efforts. What…

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GM's subprime auto loans: Great sales tool, or history repeating itself?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

General Motors, recognizing that many potential buyers' credit is less than stellar these days and that funding sources aren't readily available, has entered…

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Getting customers in your store ... by putting them in the window

by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates

If you've been looking for an easy and inexpensive way to bring in more business, check this out. Taking advantage of people's propensity to sit — at their…

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At Retail: Looking Good, Buying More

by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates

Oscar Wilde phrased it beautifully in "The Picture of Dorian Gray." He wrote, "It is only shallow people who do not judge by appearances." Right or wrong, most…

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Imitating your competitor's prices? Here's why that's a bad idea.

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

How do you decide what price to charge? How well is that working?As I sat down to write this post the lyrics of an old Johnny Lee song, "Lookin' for Love,…

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