Consumer Behavior Blogs
Scan This! QR Codes Are History
by Doug Stephens — President, Retail Prophet Consulting
Google recently announced that it is ending both its development and support of QR (Quick Response) codes. QR or 2-D barcodes as they are sometimes called…
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Start a Customer Service War
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
I'm sure you saw that Walmart just launched a new ad campaign that promises "Low Prices. Every Day. On Everything." No doubt the big box stores are going to be…
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Your merchandise is NOT like fine wine
by Lynn Switanowski — President, Creative Business Consulting Group
Like most retailers, you probably have a consistent strategy in place for pricing products when they come in. But do you have the same consistent strategy in…
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Danger: Strong Economy Ahead
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Is the recovering economy a blessing, or a potential minefield for retailers?Most business owners are breathing a sigh of relief; they're emerging alive and…
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How to sell luxury products without discounting
by Bob Phibbs — CEO, The Retail Doctor
Do you have a luxury product to sell? I'm not talking a good or better version of something you could find at some dollar store. I'm talking the best.Selling…
read nowBuying customer loyalty: Does it ever work?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Can we really buy customer loyalty? If not, what are we really buying?To answer these questions we need to define loyalty. Loyal customers:
read nowLuxury Isn't Social
by Doug Stephens — President, Retail Prophet Consulting
I've read a number of articles recently commenting on the conspicuous lack of social marketing in the luxury sector. While it's also true that participation in…
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Is it Time to Drop the 'e' from e-Commerce?
by Jason Goldberg — VP Marketing, MTI
Most e-commerce executives are focused on online sales, even though their actual contribution to the organization is far broader. In order to maximize the…
read nowDiscounting in the off season: Good strategy or slippery slope?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
In one of my earlier blogs I dealt with the folly of discounting during peak selling season. I guess it was inevitable that I was asked, "What about the off…
read nowMarketing and 'the wrong hero'
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Marketing messages must be great stories ... about the true hero.I wish I could remember the source of this elegant language for the person certainly deserves…
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Honor What Customers Care About
by Jeanne Bliss — Founder, CustomerBliss
CustomInk is a $70 million T-shirt shop that prints custom T-shirts for family reunions and group and business events. Because actual people at CustomInk…
read nowA sweet rewards program
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
I'm not a big fan of traditional loyalty programs although I do belong to multiple grocery and drugstore programs. And that's exactly why I'm not a fan. If…
read nowWhy I continue to encourage higher prices
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Even as I advocate higher prices, I understand that they will inevitably fall.In his book, The Rational Optimist, Matt Ridley offers countless examples of how…
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The communication station: are you making your connections?
by Sharon Goldman — Senior Director, COLLOQUY
Savvy loyalty marketers know that deeper engagement and personalized communication are the biggest loyalty drivers for high-value customers, not mass e-mail…
read nowWhat you can't teach buyers
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
There are some things you just can't teach buyers. Nor should you try.As sellers, we can educate buyers on:
read nowThe Enduring Allure of the Secret Handshake
by Doug Stephens — President, Retail Prophet Consulting
The world is an increasingly inclusive place and as a society, we've grown to expect equal and open access to just about everything. Facebook has become the…
read nowPenetration pricing: Good strategy or self-inflicted wound?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Penetration pricing is a strategy in which a company offers lower prices to garner market share. Is this a viable strategy? If so, when will it work?To answer…
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Dont Discount the Effects of Snow
by Lisa Biank Fasig — Director, JZMcBride and Associates
Much of the country is buried under snow banks. America's retailers, meanwhile, are trying to dig out from a pile of inventory.
read nowRetail At Risk From Technology
by Bob Phibbs — CEO, The Retail Doctor
We need to address the real concerns facing retail instead of looking to technology for a quick fix. This Manifesto can spur you to change the way your retail…
read nowAdrift in a sea of change? Check your internal compass.
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
I don't know a business owner/leader who hasn't, at one time or another, felt adrift in the sea of change. It's inevitable. Why?Business, like everything else…
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