Language That Sells

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 When creating your marketing materials...

Discounting in Off Season?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Good strategy?

Yes Virginia, Retail Holiday Sales Will Suck... Again!

by Bob Phibbs — CEO, The Retail Doctor

Wherever you look from now until the first week of January, there will be one consistent message: retail holiday sales will suck. That's because the evidence…

I'm Worth It!

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 Why do buyers pay premium prices...

Customer/Value Alignment

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 How do your organization’s values...

Is the King a Pauper?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 What is it about Burger King...

Who Needs Retail Anyway?

by Doug Stephens — President, Retail Prophet Consulting

Social media and networks have diminished our need for middle-men.  From publishing to advertising, brands and consumers have unprecedented access to one…

Samsung Gets It Right!

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Rebuttal to Mary Hunt in Woman's Day Magazine: Retailers Don't Trick Customers

by Bob Phibbs — CEO, The Retail Doctor

Mary Hunt takes aim at retailers by telling Amiable personalities they are all wrong and should become like her, an Analytical. I hate this type of X-files…

Generosity

by Doug Stephens — President, Retail Prophet Consulting

The core behaviors of any business have a lot to do with their fundamental beliefs around generosity.  For some, generosity is a core value.  For others, it's…

No, Your Customer Can't Put Off the Purchase!

by Bob Phibbs — CEO, The Retail Doctor

If you can't find the energy to explain why waiting is not an option, you'll never make a sale in this economy. And the more expensive the item is that you…

Ready for the hook plus line and sinker in the store?

by Sharon Goldman — Senior Director, COLLOQUY

I needed to buy a down pillow. That’s how it started. I needed something softer than the hard, bouncy pillow I’d been sleeping on for months, so I thought…

What Is Price?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

What is Price? Ridiculous question... ...or thought-provoking insight? Ted Gorski, Executive Coach and host of The Business Advantage Radio Show at WKXL…

A Dollar a Day

by Annamaria Turano — Executive Director, MCAworks

Have we lost touch? 

The Aspirational Tourist

by Annamaria Turano — Executive Director, MCAworks

Remember your last out-of-town getaway?  You probably wandered into a few shops at your destination to browse, buy a few mementos, or just pass the time before…

What We Can Learn from Bankers

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

An Inconvenient Truth About Bad Customer Service

by Doug Stephens — President, Retail Prophet Consulting

What if you could get the least engaged staff member to actually care about your customers?  What kind of difference would that make to your business? In this…

Abercrombie & Fitch: Sex Obviously Doesn't Sell

by Bob Phibbs — CEO, The Retail Doctor

If “sex sells” then why have they lost so many of their customers? Sure their Manhattan store sells $100 million a year to gawker tourists, but how about the…

Discounting During Peak Season

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Want to Increase Demand?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.