Todd Enders, VP of product marketing for Salesforce Service Cloud, shares insight and tips to unlocking rewarding customer experiences that will drive sales and customer loyalty in a live one-hour event April 25.
The advent of digital has changed life as we know it, including the shopping experience. The state of retail is now evolve or die. The dogma of old school retail leadership is now a blueprint for what NOT to do.
Lowe's customer experience innovations is moving at the speed of light, advancing robotics, apps, AR and VR technologies to make home improvement shopping easier and more rewarding.
Stop me if you;ve heard this one before: You're more likely to go back home to retrieve your smartphone than the wallet you left behind.
The upcoming June ICX Summit boasts top leaders in customer experience speaking on a range of topics from CX strategy to measuring customer experience return-on-investment
Media outlets often make the mistake of stereotyping millennials either as lazy, entitled, antiestablishment types who can’t stop taking selfies, or as clever, socially conscious adults. Both stereotypes fail consider the full spectrum of the millennial demographic.
Peter Fader, professor of marketing at the Wharton School of the University of Pennsylvania and co-founder of Zodiac, explains why a truly customer centric company is one that aligns iproducts and services around the wants and needs of its most valuable customers. In other words, it's about using customer lifetime value (CLV) metrics.
The decision on which mobile app to work with is an important decision. Some are sleek. Others are clunky. Some are quick. Others are slow as molasses. There are many items you must choose from, but here is an important something to think about.
To keep up with shopper expectations, it's more important than ever for retailers to enhance and integrate the physical and digital. As we move further into 2017, the retail world will see a reversal of some previous trends and the emergence of others.
Leading retailers are beginning to make sweeping changes to keep up with consumer demands. In the past six months retailers like Amazon, Target and Kroger have taken public and deliberate steps to "think small" by focusing on online shopping and opening smaller brick and mortar stores. This monumental shift is the future of retail.
Today's retailers are missing out on sales due to a poor digital product content strategy which not only results in a weak customer experience but puts a dent to the brand in most cases.
These are the days of sharing, group think and the herd mentality… who knew the 90s-era mall rats, a generation of teens known for simply hanging out in suburban shopping malls, were so far ahead of their time?
As most business owners know, the cost of acquiring a new customer is much higher than retaining a current buyer. It's why companies put a lot of effort into retention marketing. But what happens when those current customers are buying less frequently?
There's no challenge getting retail consumers on board with mobile devices and apps. But getting that same consumer to embrace and forge a relationship with a branded mobile app, well, that's not so easy.
Today's shoppers are social technology users, especially the female consumer segment. To be successful retailers should be just as social.
Brands associating and disassociating with a polarizing President are going to tap into at least some of that emotion. So as a brand leader, it’s imperative you prepare to do something, do nothing, or be prepared with a contingency when you might not have a choice.
In a world where anyone can whip up an e-commerce site and begin selling in a matter of hours, merely taking products to market just isn't good enough anymore. Consumers are surrounded with options, so retailers need to find better ways to turn those browsers into repeat customers.
During his flamboyant declarations about malls and their impending doom, Jim Cramer asks another financial analyst if he's been at a mall lately. The analyst says no, adding that he doesn't go to malls. I'm thinking the same might be true for Jim Cramer.
In-store shopping has fallen on hard times. Many retail categories — such as electronics and music — have largely disappeared, victims to the convenience and easy price comparisons that online shopping provide. Brick and mortar simply can't keep up.
The impulse to socialize at the market lives on — witness the late 20th century phenomenon of "hanging out at the mall," or the 21st century rise of farmers markets and pop-up shops in the most densely urbanized settings.