Online Retail and the ROI of Live Help

Online Retail and the ROI of Live Help

Engaging shoppers with live help at the right time in the right channel decreases shopping cart abandonment, increases conversion rates and order values, and builds loyalty. New data suggests consumers want, expect and value live assistance when shopping online.

Type: White Paper




The New Consumer Behavior Paradigm: Permanent or Fleeting?

The New Consumer Behavior Paradigm: Permanent or Fleeting?

The economic shocks of the past two years have created greater urgency for retailers and their suppliers to understand and respond to the new marketplace realities — not the least of which is the fact that the recession has changed shopping behavior.

Type: Research




Social Media: An Inside Look at the People Who Use It

Social Media: An Inside Look at the People Who Use It

A special analysis of the BIGresearch Simultaneous Media Usage Survey was compiled for the Retail Advertising and Marketing Association, a division of the National Retail Federation. The survey was conducted October 15—December 28, 2009. The survey designates "social media users"...

Type: Research




Considerations When Placing a POS System

Considerations When Placing a POS System

The point of sale is the last interaction a customer will have in the store. Having a cluttered, crowded system can leave a lasting negative impression. Utilizing mounting solutions can maximize space and ensure efficiency.

Type: White Paper




Disney Institute Helps Transform Toys R Us Into a Maker of Magic

Disney Institute Helps Transform Toys R Us Into a Maker of Magic

Toys "R" Us struggles like other retailers with widespread growth, managing increasing expansion into additional product lines and cultures, the impact of e-business, and frenetic competition from mass merchandisers.

Type: Case Study





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Shopping is about more than just buying things. It's a complex relationship between buyer and seller, one that impacts the shopper on a psychological level. Understanding the mental processes behind customer behavior will give you a better chance of successfully reaching those customers.

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