In this position paper, we’ll get beyond the big numbers & future forecasts to focus on one of the ways the Internet of Things (or IoT for short) really matters for a retail group – how it can start to leverage IoT-driven systems & make shopping better for its customers through seamless, effective visual messaging driven by ComQi’s EnGage platform.
Irrespective of which version of the future of the store you subscribe to, it’s clear that digital and data will power the store and transform the customer experience and store operations. While retailers understand most elements of this evolution, they often overlook a critical element - the store network.
The convenience-store industry has an immense opportunity to "surprise and delight" the customer. The steady emergence of new solutions, such as location-based marketing and mobile payments, keep the race for leadership in customer experience fresh and competitive.
Retailers are fully aware that success lies in their ability to deliver an exceptional customer experience across all digital channels. This new, connected strategy pins retailers in a challenging corner, requiring synchronization across every store function, from tablets to kiosks to digital signage.
Consumers are making buying decisions under an unprecedented barrage of offers from brandsdiscounts, coupons, buy-one-get-ones, anything and everything that brands hope will drive purchases that wouldnt otherwise be made. But the clutter of offers is causing consumers to tune out, instead of pulling out their wallet.
Nothing is more memorable than good customer service – except, perhaps for poor customer service. Learn how to motivate and empower your staff to make your customers feel every bit as important as they are.