Price matters; so do availability, signage and advertising. But the feature that contributes most to a successful sale is the consumer's shopping experience. When it's done well, the shopping experience trumps all other factors.
The key to capturing the best understanding of a consumers thinking and satisfaction regarding a product or business is to ask them at their point-of-experience the place of their purchase decision or their experience with the business.
A gap remains between what most retailers deliver and what shoppers expect. Retailers can close this gap by systematically integrating knowledge of what their best customers want into every core operation decision.
Nothing is more memorable than good customer service – except, perhaps for poor customer service. Learn how to motivate and empower your staff to make your customers feel every bit as important as they are.